Customer’s request ESA needs a new and original look&feel to convey the result gathered by one of its flagship technology development program: the Technology Development Element (TDE). The last two editions of it were produced as digital brochure, but with old fashioned style that couldn’t help ESA to provide the feeling of great innovation that the program is indeed bringing to Europe and beyond. Moreover since ESA Ministerial 22 was next to come, the customer also needs a printed version of the brochure that could provide the same innovation mood that will be implemented for its digital edition. Last but not least, since TDE is a TEC program, the customer asked also to produce a layout able to be included in the same identity hierarchy.
Our solution ReMedia proposes, for the 2021 edition, to create a new style for the brochure that – while recalling the new TEC look & feel, could show a more inspiring image of TDE and its tangible support to innovation. To achieve this goal, we suggest to have a digital edition with animations and few simple interactions enhanced by some 3D design items to provide a visionary perspective of the projects realised with the support of this program.
How to create a unique and memorable experience for a business conference
Customer’s request ESA Space for Inspiration is the flagship event of ESA Human and Robotics Exploration (HRE) Directorate and especially for its Business in Space Growth Network. The third edition was held after a 4-year forced hiatus caused by the Pandemic. The organisation of the event itself started very late precisely because of the political and social situation in Europe to date. But the creator of this conference, Bernhard Hufenbach, Team Lead for Commercialisation and Innovation of the HRE directorate, had very clear ideas on what type of event he wanted to arrange for this year: he wanted to create something unique and memorable for its participants: space and non-space actors from both public and private organisations and institutions. In order to achieve this goal, he decided to involve for the first time, in the planning phase of the event, a consulting agency, ours. To Remedia he asked to create the narrative of the event and to propose some novelties in the conduct of the event itself. As an additional request: event should be designed as a hybrid one.
The kick-off of the activity occurred on the 6th of May 2022. The event was planned on the 11th and 12 of July in the ESA ESTEC establishment, in the wonderful High Bay context of the Erasmus Innovation Centre.
Remedia started its activity by interviewing 16 ESA stakeholders of the conference to gather their expectation on the topics to be included in the programme and suggestions on original ideas for the arrangement of the event.
On the 1st of June 2022, three weeks after the kick off, on the basis of the inputs gathered, Remedia made a proposal both for the format and the narrative of the event. In detail Remedia proposes:
The type of stage to be used and its arrangements
The topics to be part of the programme and in some cases the speakers able to discuss them
The artistic performances to be blended with the contents
The music to be used during the different moments of the event, both live played or streamed in the conference room
Videos to be produced or already available to introduce the sessions of the event itself
The schedule of the event
The full narrative to be used by the moderator to bridge the sessions and the performances.
Starting from this document, ESA Space for Inspiration committee team together with ReMedia worked to define the very final narrative, contents, programme and schedule of the event. Since the time constraint, ReMedia provided support, after ESA official request, also with the video production, management of the artists to be taken on board, and of two key speakers of the conference, together with the logistics arrangement for all of them.
For two of the videos to be produced, ReMedia organised, shot, and edited, in 9 working days, 16 interviews with young people coming from more than 13 European countries.
Remedia also searched for images and videos already available to be edited and used during the conference.
The final version of the storyline was the result of a great teamwork and, in the words of the moderator, Lisa Burke, that used it, “the narrative was perfectly designed with superb creatives”.
During the event the two ReMedia professionals that worked on the storyline also provided on-site support as media and artistic directors.
But the most important result of this activity was the feedback gathered from the conference audience at the very end of it, and in the days after its closure: for most of them the third edition of the ESA Space for Inspiration conference was “the most lovely, inspiring event they have ever taken part in” also for the people who were remotely connected to it.
If you are searching for ideas to profoundly inspire and renovate your event, contact us!
Customer’s request Cop 26 is the most important conference on climate all over the world. It’s a must for all scientists to be there to be updated on the most relevant results regarding the status of our Planet. Scientists and decision makers from an incredible number of countries (197) were expected in this edition of COP but the time to realise all the needed communication materials (presentations, social media animations, an interactive report), necessary to reach the different audiences, was incredibly short.
Our solution ReMedia gave life to 28 pages of scientific contents, enriched with very attractive layouts and smart infographics in less than two-weeks time, thanks to the consolidated experience and very sophisticated design skills of its professionals working in ESA premises since 2002: the Earth Observation Graphic Bureau team. The most complete material realised for this occasion was an interactive brochure able to drive the audience among the most complex topics with a simple and straightforward approach. The concept of the cover recalls an eye’s iris: a watchful eye that keeps climate change under careful control. The inside pages provide strong visuals and infographics in support of the contents that explain the different results.
Three sections have been set to structure the overall content:
UNDERSTAND: an explanation of what we call climate change and an introduction to the sources used to pinpoint the results gathered. Infographics are a very relevant part of this section and they have been used, in an animated version, also in social media to create ad hoc posts on COP 26.
DISCOVER: Views of our Planet from Earth Observation satellites and analysis of these images are instead the main content of the Discover section.
ACCESS: The last section provides direct access to the data to both professional users and the general public.
Less than two weeks to achieve outstanding outputs that you can judge with your own eyes downloading the report and looking at the following images of the other materials realised.
An engaging B2B website for the European Space Agency fully dedicated to technology development:
The TEC directorate website
The customer’s request:
With more than 1000 employees, the TEC directorate is the greatest directorate of the Agency. Its activities cover all the branches of technology development, from its conceptualisation (years before its development) to testing, till the validation of all its quality standards. Unfortunately, at the start of this project, all these contents were spread on the main ESA website. Moreover the more technical information, for which a company or an Institutional interface such as a Member state, was in search of, was fully absent.
Remedia replies to this request by giving life to one of its most big web project, made of hundreds of pages, massive interaction, clear content structure and easy navigation, and by creating a unique point of reference for all the potential audiences who intend to discover the multitude of opportunities provided by ESA to build new technologies.
Last, but not least, the website is fully responsive and browsable from any browsers, except from IE.
HERA Mission: humankind’s first visit to a binary asteroid system
The customer’s request:
HERA, ESA’s new mission scheduled for 2023, will be the first visit in human history to a binary satellite system.
The main vehicle and its two CubeSats will examine Didymoon, a 160-meter-diameter satellite of the Didymos asteroid.
ESA involved Remedia in the design of the very innovative mission logo able to describe in detail HERA objectives and at the same time be aesthetically impressive. Last but not least, the HERA logo will need to apply, as pioneer project, the new ESA CVI guidelines.
Remedia’s challenge was to express complex key concepts with simple but impactful visuals. The mission concept has been designed through geometric shapes and precise lines. The result shows HERA and two CubeSats surrounding the Didymoon crater.
The Hera logo summarizes the mission’s key objectives: impact protection, modeling of binary systems, asteroid collision prevention and development of new technologies also through a careful attention to the chosen colours: the dark blue of the central circle represents the depth of the space while the brighter one represents ESA’s efforts in the Space Safety & Security area.
Together with the logo production, Remedia designed also several infographics able to introduce HERA mission and its goals in different context.
How a great communication mix could make memorable also a digital event
The customer’s request:
SPACE2CONNECT 2021 is the most important event organised by ESA’s TIA directorate. This was the first time that all the suppliers of the upstream and downstream of the Telecommunication sector have been taken together by the European Space Agency. Due to the Covid 19 Pandemia the conference has been rescheduled twice and at the end it was held from the 11th to 14th of October, 2021. The event occurred both as a digital and live event but ust for a small number of key attendees could take part in the event in presence.
ESA’s TIA directorate asked for a 360° support: from the website to the POP materials, including a Linkedin campaign to be created with a very tight deadline.
ReMedia proposed a storytelling communication strategy in which it creates stories around the Space2Connect objectives and key points to be applied on different communication tools and media.
The first step was to create a one page website which expressed the entire value of the conference, the 4 days programs with the details of the sessions, proposed also as an interactive pdf, and the production of a teaser to involve the audience.
In parallel with the development of the website we opened a Linkedin page that we populated for all the duration of the campaign and during the conference with ad hoc animations, videos, graphics and articles and an ADV campaign to reach the main European stakeholders and the look alike target audience.
Our main goal was to raise awareness on the event. Then, in a second moment, we created a retargeting campaign to increase engagement, conversion to the website and most of all to move the target to action: make a registration to the event.
For the live event we designed a communication material kit (badges, roll-up, flyers, backgrounds, panels, deskbanners, PPT templates, signages and totems) to decorate the venue and provide a strong identity also for the printed materials. Our team provided its support also directly at the on-site conference through the participation of two ReMedia professionals.
The final number of the event tells about a great success: 900 participants, more than 80 keynote speakers, more than 250 in sync connections, more than 100 industry virtually exhibiting.
ESA welcomes thousands of visitors to its offices every year with events, Open days and various outreach and dissemination initiatives aimed at creating awareness for its activities towards the widest possible audience. Between 2020 and 2021, due to the pandemic, each event was obviously canceled, but the need to be known has remained even stronger than before. For this ESA has asked Remedia and ATG-Europe to create an interactive, engaging and innovative communication tool, usable from web and mobile to show all the activities of ESA and its offices, giving the appearance of a unique organization, in which each part is connected to the other and which it needs to carry out each task.
For us at Remedia, the key to success of a project is listening to the client’s wishes and interacting with him step by step, throughout the cycle of the process, from conception to the final proposal.
A challenge began in November 2020, which from the very beginning has given our team of experts the opportunity to bring out their professionalism and competence and put in place an attractive technological solution, in line with the customer’s request. In the development phase we have deepened and outlined, thanks to various meetings with the customer and internal brainstorming, the layout, graphics, contents and possible navigation methods of the platform. Realistic colours and illustrations were privileged but at the same time recalling a sci-fi setting to enhance the style and identity of the project.
So was born Discover ESA, a digital and interactive application capable of explaining and accompanying the user in a simple and intuitive way to discover the world of ESA. A virtual and engaging tour which only a video game can do, full of informative material and docu – videos, a journey to discover this amazing world!
To our great satisfaction, the project exceeded the customer’s expectations and Josef Aschbacher, General Manager of ESA, wanted to create an introductory and welcome video on the Discover ESA homepage in which he publicly witnesses his great satisfaction with our innovative platform!
A memorable journey among the objects that truly tell the story of ESA–ESTEC’s activities.
Customer’s request ESTEC is the main establishment of the European Space Agency. Over 100 space missions have taken their first steps along its corridors. ESA-ESTEC needed to explain, in an engaging and catching way, all its activities to a very wide and diversificate audience through a digital platform. The main challenge? Only one month to complete the task and create a successful website.
Our solution Remedia started its activity by defining a very clear action plan, able to match all the very strict deadlines and requirements. The first issue to be solved was to create one unique look and feel for all the objects and have a massive number of very good photos available for each of them. This is why, soon after the definition of the action plan, Remedia started a dedicated photo shooting to all the selected objects in parallel with the website development.
In three weeks time all the photos have been taken and processed and then included in the website, that through a very simple navigation provides very interesting stories for all the objects, enhanced by great images and videos. Tags and links are used to provide more in-depth information, connecting each object to related contents on other ESA websites and to create also an internal journey among similar objects.
A CMS based on Laravel has been developed to help ESA keep the site constantly updated with the inclusion of new objects.
The project officially started on the 4th of November 2021 and the website has been published on the 9th of December, meeting the deadlines requested by the customer.
Visit the website to see what we have been able to achieve in such a short time: https://99estec-objects.esa.int