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Portofolio
2017/2018

How a Video is born
and why I choose it

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to help you!

Portofolio
2017/2018

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How a Video is born
and why I choose it

Video is one of the most powerful communication tools available to you.

It is chosen especially when you want to excite and inspire your audience or create a call to action. Using a video to explain in detail a complex concept is instead always discouraged because for this purpose there are more suitable tools such as touch-books or learning objects.

The first step in the creation of a video production is to establish an aim, a target and the message that you want to convey. The production of a video always starts from the writing of a topic that defines its content and that also serves to build a meeting point between the customer’s idea and the typical language of this tool. After defining the idea, we proceed to the creation of a detailed Storyboard that allows us to visualize the director strategy and the succession of shots.

This can be achieved through illustrations or in a more schematic way. The choice of the actor or simply of dubbing for a voice over, the possible scenographic set-up, the creation of background music, a correct use of lights, as well as the choice of tone of voice, style of illustrations and / or of any animations in motion graphics, are just some of the fundamental factors that we must take into account to be able to excite and tell a story effectively. When all the building blocks have been developed and the customer has given her/his approval, the editor, the true creator of a video production, will come into play.

And it is at this point that the magic begins. Enjoy watching.

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