Even communication on an unpleasant subject such as an epidemic can have an attractive and successful shape. Despite the advent of COVID is still possible to engage the right stakeholders
Aideo is a scientific research project funded by ESA and unearthed in November 2019. Its acronym stands for Artifical Intelligence and Earth Observation data.
It is a very complex research project since it is going to use Copernicus EO data analysed by the most sophisticated deep learning approaches to realise an early warning system to alert areas that could be impacted by Nyle disease.
Since the complexity of the message, Remedia was asked to be part of the consortium that has to perform the needed activties to manage all the communication activities needed to disseminate the result of the project and create awareness.
Remedia elaborated a dissemination plan and produced different promotional tools for online and offline use.
The activity started with the design of the identity of the project, and followed with the design of the website as main communication tool. We then produced digital and paper flyers, a video and several presentation to be used during event and conferences also in their virtual edition. The advent of Covid-19 Pandemic have in fact requested a quick change of strategy and a massive use of digital tools, but we successfully engaged the main stakeholders throughout the communication process, despite the restrictions, despite the unexpected.
The project, was funded through the EO Science for society of ESA initiative. It closed in September 2020 with great enthusiasm of ESA which presented our work with satisfaction and positive feedback in many conferences and initiative that followed its closure.