We have designed a character that could embody and tell the spirit of ESA to bring children closer to the European Space Agency. Boys and girls say hello to Astrognat!
Our creative team has illustrated a versatile, child-friendly character that could easily change styles and settings and be declined on a wide line of merchandising and gadgets.
The client had requested to create a new mascot for children that could personify the values and activities of ESA in order to create ad hoc gadgets and materials that can then be sold through the online shop of the European Space Agency.
The mascot is in fact a fun and impactful tool that allows you to communicate the values of the brand by approaching a younger and more dynamic audience to be adapted to any type of merchandising.
During the conception phase, a gnat dressed as an astronaut was chosen and named “Astrognat” to remember that these insects were the first living beings sent into space for scientific studies. Thinking about the final use of the mascot, a very versatile character was designed that would allow you to change its appearance according to the needs and context of reference.
The mascot was designed right from the start in two settings: in space and during training on Earth. An entire and vast line of merchandising linked to this character was then created and in 2020 other settings were commissioned: on the Moon, inside the Moon Village, on Mars and Inside a spaceship in the company of his friend Paxi, another ESA mascot for the little ones.
