Cryo2ice Campaign

The customer’s request

In July 2020, NASA and ESA launched a tandem mission: CRYO2ICE with the aim of analyzing the conditions of the surface and the innermost part of the glaciers present at the Poles.

The mission plans to integrate data from instruments aboard two satellites already in orbit, the radar of ESA’s Cryosat satellite and the laser of NASA’s ICESAT satellite to achieve a deeper understanding of Earth’s ice, without the need to create a new satellite.

Thanks to a “magic” of celestial mechanics, but above all to the scientists who work for these two missions, it was in fact realized that a small shift in the orbit of Cryosat would be enough to align the orbits of both satellites to allow him to find himself analyzing the same territory at the same time, especially in coincidence with the polar winters, therefore every 6 months. Remedia was asked to tell this “magic” to the general public in the simplest way possible.

Our answer

The magic was initially told starting from the Keyvisual of this fabulous mission, illustrating the two satellites protagonists of the campaign, the technology applied to them (radar and laser) and the precise exchange of information that occurs only with the displacement of 900 m of the orbit. , within two weeks.
In the keyvisual, the two Cryosat and icesat satellites are represented in different colors, together with the communicative action that occurs between them and the data collection mechanism through the study and analysis of the polar caps.

The Keyvisual has been designed to be able to customize gadgets and make any other communication tool used for the promotion of Cryo2ice recognizable: from the teaser to the docu-video.
The teaser conveyed the communication by generating expectation and expectation and was published on all official ESA channels; The video tells, even to a less qualified audience, in a simple and accurate way through images and texts the mission and its purpose.
A success from every point of view if you think that the 10th anniversary of Cryosat2ice contributed to enriching this project!

Furthermore, on the occasion of the maneuver, all the staff of ESA and NASA wore the personalized t-shirt, making this event unique and unforgettable in history.

Surfing the digital waves to successfully promote a broad space initiative

The client’s request:

The downstream gateway is a new initiative of The European Space Agency launched in 2020, which offers an incredible set of services and funds to European companies to make business and research. Since the wide audience to which it is devoted and the great variety of its proposal ESA were in search of a partner able to simplify this complexity in a simple and clear identity able to catch the target’s attention. Moreover, the time of the launch of initiative was in the fall of the Covid pandemia, thus they were in need to use just digital tools to reach their communication goals.

Our answer:

ReMedia started his work designing a strong illustration that was able to include in one image all the important information we had to communicate to the target.
All the applications have been depicted as rain of stars falling on the ground:
an incredible opportunity of fertilisation for all european companies and academias.

Following this approach ReMedia created digital brochures to explain how to access the different fundings opportunities, teasers that have been spread over the social media to present examples of applications able to inspire the audience, and many kinds of social media graphics to promote online events in which present specific prospects.
All these tools are then framed in a very informative and attractive website, for which we designed all the graphics and the layout, in which the target could indeed understand how to access this incredible gateway and start working with the ESA Downstream initiative.

Category: Marketing e comunicazione digitale