ESA Commercialisation Gateway website: the “one-stop shop” for accessing commercial opportunities with ESA
Overall, the global space industry was worth around €470 billion in 2021, according to the Space Foundation’s State of Space report 2022.
One of the top priorities at ESA is to help companies seize opportunities to benefit society and gain commercially from space — with the particular ambition of creating a greener and more digital Europe. The vision is to make the continent a space commercialisation hub, where innovative ideas can grow into world-beating space companies that bring benefits to people across the planet.
The ESA Commercialisation Gateway team is on hand to help aspiring space entrepreneurs, startups, space and non-space companies, institutions and investors in their journey from idea generation to business success.
Remedia has created a very complex and information-rich website, succeeding in the goal of making its content immediate and easy to find: commercialisation.esa.int
Part of the ESA Commercialisation, Industry and Procurement Directorate, the ESA Commercialisation Gateway is the first and main entry point for anyone who wants to develop a business idea together with ESA. It provides several services for startups, space and non-space companies, aspiring entrepreneurs, institutions and investors.
Considering the growing value of this sector, the client needed to rethink its website from the ground up, with the goal of providing a true information portal to its users.
A website with a modern, restyled interface that could be a beacon and light the way to business, providing links, tips, information, and key points of contact.
ReMedia accepted this challenge with enthusiasm. The professionalism and commitment of the entire team made it possible to build a web portal full of information chiselled into a broad structure, modelling the project to best accommodate the large amount of information provided by the client and presenting it with clear and immediate navigation, so as to maximise its use.
All phases of the website’s design and development contributed to the unique and primary objective of making it a true reference point for anyone wishing to develop their business idea with ESA.
The first step in this exciting adventure was to dialogue with the client and guide him in shaping his ideas, striving to structure the inputs received in the form of a website map, capable of satisfying the client and at the same time being effective for users.
We then went on to analyse the client’s previous website in detail. Our team worked on breaking down and studying every single element of code and design, reshaping it or creating it from scratch for the purpose.
Afterwards, our team worked with passion and dedication to combine the retrieved information, modelling with creativity and utmost competence a design that was at the same time extremely attractive, modern, technological, minimalist and user-friendly.
The website wants to speak to its users, accompanying them according to their characteristics. The homepage welcomes users and invites them to start a journey together with ESA, shaping the recommended pages and proposed routes according to the characteristics and needs of each of them.
The ease of navigation is made even more effective by the constant presence of cross-references to other sections and articles on the website, which can guide users in their search for information and intrigue them with new content.
Another very important element of the website, to which our team paid particular attention, is the access to contacts, the help-desk and the ESA Commercialisation Gateway newsletter. The FAQ page and the contact form are made accessible at all times via an icon that accompanies users throughout their navigation. The newsletter subscription form closes the navigation of the pages, while news is present in many sections, acting as a link between themes and providing users with an extremely up-to-date overview of the latest news and trends.
The design of the entire website plays with the colours of the ESA Commercialisation Gateway, placing them in a spatial context and giving a ‘cosmic’ flavour to the interface, without sacrificing a touch of elegance. The different nuances of the customer’s offer blend with the shades of the colours themselves, accompanying and guiding the user through the different sections of the portal.
The main pages of the website sport bright, moving colours that attract and surprise users. In the inner sections and second level pages, colours become less pressing and aid navigation, delineating the navigable areas well.
Finally, the website was developed from a mobile-first perspective, making the entire portal perfectly browsable via any device with an internet connection.
It was a demanding and exciting challenge, which ReMedia was able to take up and face with professionalism and commitment, achieving an amazing result. This website is a living object, which will be constantly updated and improved in order to make it easier and easier to use and to make it an increasingly effective and useful medium for anyone browsing it.