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HERA Mission: humankind’s first visit to a binary asteroid system

Overview

ESA involved Remedia in the design of a new logo for an innovative space mission that will mark a key step in space security.

An ambitious mission needs a powerful logo. Remedia is the right partner to do this job.

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HERA Mission: humankind’s first visit to a binary asteroid system

The customer’s request:

HERA, ESA’s new mission scheduled for 2023, will be the first visit in human history to a binary satellite system.

The main vehicle and its two CubeSats will examine Didymoon, a 160-meter-diameter satellite of the Didymos asteroid.

ESA involved Remedia in the design of the very innovative mission logo able to describe in detail HERA objectives and at the same time be aesthetically impressive. Last but not least, the HERA logo will need to apply, as pioneer project, the new ESA CVI guidelines.

Our answer:

Remedia’s challenge was to express complex key concepts with simple but impactful visuals. The mission concept has been designed through geometric shapes and precise lines. The result shows HERA and two CubeSats surrounding the Didymoon crater.

The Hera logo summarizes the mission’s key objectives: impact protection, modeling of binary systems, asteroid collision prevention and development of new technologies also through a careful attention to the chosen colours: the dark blue of the central circle represents the depth of the space while the brighter one represents ESA’s efforts in the Space Safety & Security area.

Together with the logo production, Remedia designed also several infographics able to introduce HERA mission and its goals in different context.

Client ESA Sector Science Project Name HERA Mission
Project type marketing & digital communication Realization 2019

I am really impressed with this project.