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Category: Marketing and digital communication

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IRIDE space mission

Posted on by ocatalano

Customer’s request

The satellite constellation – what will become Europe’s most important low altitude Earth Observation satellite programme – will be built In Italy and completed within five years with the support of the ESA – European Space Agency and the Italian Space Agency thanks to Pnrr resources.

This mission will support the Civil protection and other administrations to combat hydrogeological instability and fires, protect the coastline, monitor critical infrastructure, air quality and weather conditions.

ReMedia was involved in the design of the new patch, which describes the mission objectives in detail and at the same time aesthetically impressive.

Our solution

Inspired by the name of the mission, IRIDE, we developed three different graphic concepts, designing proposals that had has their starting point the ieris of the human eye, acting as a container for all the elements of the mission, in a circular patch.

The core elements of the project are:

  • The instruments and purpose of the mission.
  • The constellation of the satellites already in orbit over Europe, will play a key role in achieving the objectives.
  • The main actors of the mission: ESA, ASI, Italian government; the promotion of the patch production in Italy.
  • The place where the mission will be implemented, the area from Marocco to Denmark.
  • The services provided will be used for the protection of the earth and to achieve the purpose of the mission by promoting, developing, and expanding knowledge of scientific and technological research.
  • The future and innovation.

The above was represented graphically in the proposals for the Iride mission; even the colours used were not chosen randomly, but always aimed at recalling the objectives and constituent elements of the project, enriching the patch with meaning, and making it extremely eye-catching.

The proposal designed by ReMedia’s graphics team were put to a public vote via the italian government website and the social platforms of those involved in the mission, leaving the choice of the patch to the users!

Winning proposal, n°2:

The representation of Europe and the Italian flag are a reminder of the participants and the location of the mission, ESA, ASI, the Italian government, and the promotion of the patch’s production in Italy.

The decision to use different shaped lines surrounding Europe, stems from the idea of depicting the 48 satellites already in orbit, and distinguishing their different roles by representing the three types of use for the mission:

Even the choice of colours is not random; each of them has a specific meaning to represent the services and purposes of the mission:

  • Optical
  • Radar
  • Spectral (to be seen)

Even the choice of colours is not random; each of them has a specific meaning to represent the services and purposes of the mission:

  • Yellow: Coastal and marine littoral monitoring
  • Light blue: Air quality
  • Dark green: Land cover
  • Orange: Soil movement
  • Light blue: Hydro-weather-climate
  • Red: Emergency
  • Light green: Security
  • Blue: Water resources

ESA Commercialisation website

Posted on by ocatalano

Customer’s request

Part of the ESA Commercialisation, Industry and Procurement Directorate, the ESA Commercialisation Gateway is the first and main entry point for anyone who wants to develop a business idea together with ESA. It provides several services for startups, space and non-space companies, aspiring entrepreneurs, institutions and investors.

Considering the growing value of this sector, the client needed to rethink its website from the ground up, with the goal of providing a true information portal to its users. 

A website with a modern, restyled interface that could be a beacon and light the way to business, providing links, tips, information, and key points of contact.

Our solution

ReMedia accepted this challenge with enthusiasm. The professionalism and commitment of the entire team made it possible to build a web portal full of information chiselled into a broad structure, modelling the project to best accommodate the large amount of information provided by the client and presenting it with clear and immediate navigation, so as to maximise its use.

All phases of the website’s design and development contributed to the unique and primary objective of making it a true reference point for anyone wishing to develop their business idea with ESA.

The first step in this exciting adventure was to dialogue with the client and guide him in shaping his ideas, striving to structure the inputs received in the form of a website map, capable of satisfying the client and at the same time being effective for users.

We then went on to analyse the client’s previous website in detail. Our team worked on breaking down and studying every single element of code and design, reshaping it or creating it from scratch for the purpose.

Afterwards, our team worked with passion and dedication to combine the retrieved information, modelling with creativity and utmost competence a design that was at the same time extremely attractive, modern, technological, minimalist and user-friendly.

The website wants to speak to its users, accompanying them according to their characteristics. The homepage welcomes users and invites them to start a journey together with ESA, shaping the recommended pages and proposed routes according to the characteristics and needs of each of them.

The ease of navigation is made even more effective by the constant presence of cross-references to other sections and articles on the website, which can guide users in their search for information and intrigue them with new content.

Another very important element of the website, to which our team paid particular attention, is the access to contacts, the help-desk and the ESA Commercialisation Gateway newsletter. The FAQ page and the contact form are made accessible at all times via an icon that accompanies users throughout their navigation. The newsletter subscription form closes the navigation of the pages, while news is present in many sections, acting as a link between themes and providing users with an extremely up-to-date overview of the latest news and trends.

The design of the entire website plays with the colours of the ESA Commercialisation Gateway, placing them in a spatial context and giving a ‘cosmic’ flavour to the interface, without sacrificing a touch of elegance. The different nuances of the customer’s offer blend with the shades of the colours themselves, accompanying and guiding the user through the different sections of the portal.

The main pages of the website sport bright, moving colours that attract and surprise users. In the inner sections and second level pages, colours become less pressing and aid navigation, delineating the navigable areas well.

Finally, the website was developed from a mobile-first perspective, making the entire portal perfectly browsable via any device with an internet connection.

It was a demanding and exciting challenge, which ReMedia was able to take up and face with professionalism and commitment, achieving an amazing result. This website is a living object, which will be constantly updated and improved in order to make it easier and easier to use and to make it an increasingly effective and useful medium for anyone browsing it.

ESA Technology Development Element

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Highlights 2022

Customer’s request
ESA needs a new and original look&feel to convey the result gathered by one of its flagship technology development program: the Technology Development Element (TDE). The last two editions of it were produced as digital brochure, but with old fashioned style that couldn’t help ESA to provide the feeling of great innovation that the program is indeed bringing to Europe and beyond.
Moreover since ESA Ministerial 22 was next to come, the customer also needs a printed version of the brochure that could provide the same innovation mood that will be implemented for its digital edition. Last but not least, since TDE is a TEC program, the customer asked also to produce a layout able to be included in the same identity hierarchy.

Our solution
ReMedia proposes, for the 2021 edition, to create a new style for the brochure that – while recalling the new TEC look & feel, could show a more inspiring image of TDE and its tangible support to innovation. To achieve this goal, we suggest to have a digital edition with animations and few simple interactions enhanced by some 3D design items to provide a visionary perspective of the projects realised with the support of this program.

LPS 2022 – Bonn

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ESA Living Planet Symposium – Bonn 2022

The client’s request:

In 2022 ESA holds in Bonn (Germany) the 5th edition of the Living Planet Symposium, the biggest conference in the world, entirely dedicated to Earth Observation. ESA needed a partner able to follow, support and supervise all the communication activities related to the event, including the support during the days of the symposium.

Our answer:

ReMedia provides 360-degrees support by creating all the tools for the event promotion, all the venue decorations, gadgets, signage, and videos for the booths. Activities started in September 2021 with the design of the conference key visual and its related branding guide. The idea of the branding has been inspired by digital connections and big data concepts. In fact, this LPS edition was really focused on promoting sustainable cooperation in the EO domain, together with the use of all the most advanced big data technologies. Once the key visual was approved, the Earth Observation Graphic Bureau (EOGB) team of ReMedia started to design the website and soon after they started to produce other promotional tools such as graphics, animations and teasers for social media, and the layout for the web app.

In February 2022 two of our more experienced designers visited the symposium venue in Bonn to better understand the architecture of the spaces to be decorated and the ones that deserved to be highlighted.

As already done in the past, ESA decided to create a sustainable event, in fact part of the printed material was realized with recycled paper or very low impact print techniques, some gadgets were made of compostable material which after use can be planted in the ground, – e.g. the badge holder – and the traditional printed program was replaced by a more sustainable digital one and by a web application.

A great part of the job was represented by the customisation of the main ESA booths together with partner booths (DLR, EUMETSAT, ECMWF…) and this year, we were also committed to produce the commercial ones that were all around the ESA stand. 


The World Conference Center Bonn was decorated with more than 50 panels maintaining the same look and feel linked to the Key visual.


Also the video production was very fruitful in this LPS22. We produced more than 15 videos to be used during the speeches or to be run at the booths. 

We provided our support on-site before the start of the event working together with the architects and the organizing team to make sure that everything was going to work well! We kept on providing on-site and remote support, both to check the setup of the decoration for the whole Conference Center and to produce some last graphic material.

It was really a huge job that has given visibility to all the skills of our company and for which, one more time, we are grateful to ESA for the constant trust they have in our company.

ESA TEC directorate website

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An engaging B2B website for the European Space Agency fully dedicated to technology development:

The TEC directorate website

The customer’s request:

With more than 1000 employees, the TEC directorate is the greatest directorate of the Agency. Its activities cover all the branches of technology development, from its conceptualisation (years before its development) to testing, till the validation of all its quality standards. Unfortunately, at the start of this project, all these contents were spread on the main ESA website. Moreover the more technical information, for which a company or an Institutional interface such as a Member state, was in search of, was fully absent.

Our answer:

Remedia replies to this request by giving life to one of its most big web project, made of hundreds of pages, massive interaction, clear content structure and easy navigation, and by creating a unique point of reference for all the potential audiences who intend to discover the multitude of opportunities provided by ESA to build new technologies. 


The development of such a big web project through which presenting – in a clear and engaging way – all these massive numbers of contents required very hard work, dedication, passion and high-professionalism to manage the right development steps and priorities. For this reason we started our work by designing the website content structure, and then we moved on with the definition of all the functionalities the website would need to meet its goals: acquire new customers and engage them to take an immediate action. Each page has been built to provide valuable contents and provide a direct contact with the TEC experts. Original 3D images have been also designed to give a very unique identity to the Directorate and enhance the value of the most important topics proposed.
To keep the website live and appealing we also produced a dedicated Content Management System, as a  fully customized – behind-the-scenes – project. We chose this solution in order to have full control on  the future evolution of the website and be able to adapt to any of the users requirements. Our solution is developed on a very stable and market-oriented framework called React. React is one of the fastest and modern technologies available. It works with a JavaScript library for building User Interfaces. It is fast, simple, and scalable. It is simply a JavaScript runtime. A lightweight, fast and modern way to execute code on computers. It is organised in building blocks: stored in libraries, localized, available for use everywhere. Every section of the website is configurable through these building blocks and manageable with flexible layouts via a component-oriented approach that will ease the possibility to change the contents, the structure and even the template of each single page.
Thanks to this solution and the careful design of the structure and layout, the website provides fluent navigation among different types of resources, texts and info.


Last, but not least, the website is fully responsive and browsable from any browsers, except from IE.

New Space Stories: Journey to Astropreneurship

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Space 2 Connect 2021

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How a great communication mix could make memorable also a digital event

The customer’s request:

SPACE2CONNECT 2021 is the most important event organised by ESA’s TIA directorate. This was the first time that all the suppliers of the upstream and downstream of the Telecommunication sector have been taken together by the European Space Agency. Due to the Covid 19 Pandemia the conference has been rescheduled twice and at the end it was held from the 11th to 14th of October, 2021. The event occurred both as a digital and live event but ust for a small number of key attendees could take part in the event in presence.

ESA’s TIA directorate asked for a 360° support: from the website to the POP materials, including a Linkedin campaign to be created with a very tight deadline.

Our answer:

ReMedia proposed a storytelling communication strategy in which it creates stories around  the Space2Connect objectives and key points to be applied on different communication tools and media. 

The first step was to create a one page website which expressed the entire value of the conference, the 4 days programs with the details of the sessions, proposed also as an interactive pdf, and the production of a teaser to involve the audience.

In parallel with the development of the website we opened a Linkedin page that we populated for all the duration of the campaign and during the conference with ad hoc animations, videos, graphics and articles and an ADV campaign to reach the main European stakeholders and the look alike target audience.

Our main goal was to raise awareness on the event. Then, in a second moment, we created a retargeting campaign to increase engagement, conversion to the website and most of all to move the target to action: make a registration to the event.

For the  live event  we designed a communication material kit (badges, roll-up, flyers, backgrounds, panels, deskbanners, PPT templates, signages and totems) to decorate the venue and provide a strong identity also for the printed materials. Our team provided its support also directly at the on-site conference through the participation of two ReMedia professionals. 

The final number of the event tells about a great success: 900 participants, more than 80 keynote speakers, more than 250 in sync connections,  more than 100 industry virtually exhibiting.

Call us to reach the same results.

Phi-lab

Posted on by ocatalano
The customer’s request:

Philab’s purpose is to promote and implement innovative and revolutionary technologies for Earth observation.
It consists of two great sections: Explore office and Invest office.
The first contains within it different skills and ideas of researchers, ICT operators, innovators and its goal is to promote the analysis and study of EO data through new technologies;
The second triggers networking between stakeholders interested of investing in projects related to Earth observation.

Within the Invest office, the “Incubed” project was born in recent years: a co-financing program for public-private partnerships.
It is in 2019 that our adventure in Philab begins, a challenge that has seen us committed to work on different fronts and to create communication tools capable of promoting and communicating, in a more structured way both inside and outside this reality, objectives and institutional identity through the use of websites, brochures and promotional videos.

Our Answer:

In November 2019 we started with the creation of the Incubed website, a useful tool to tell all the projects, the history, the actors involved, from the genesis of this important business and research reference point up to today.

We followed, listened to and accompanied the customer at all stages, from the conception to the development of the web site, starting from a guideline that allowed us to work along a well-defined and precise direction and with our own look & feel.
In a short time, a traditional website has taken on a graphical interface and a range of services and contents of a real reference portal enriched by sections dedicated to columns and news, tools for subscribing and sending newsletters, videos, document archives and useful links.

Parallel to the site project, promotional videos and 2D animation of the key visual were developed, with images and texts studied, published on the homepage of the web site and on the many institutional channels.
In July 2019 we made a product of extraordinary creativity with animations and infographics with a strong communicative impact … and the work is not finished yet!
We are continuing to update and optimize this extraordinary digital showcase more and more.
In January 2020, Philab’s Explore Office commissioned us a brochure to promote and make recognizable the faces, roles, innovative tools and case studies of the Earth Observation (EO) within the department.

We therefore began to develop this tool by proposing an attractive and highly engaging layout designed and conceived by our team that was able to translate customer inputs into information and a more versatile language.