image

Category: Marketing and digital communication

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec magna libero, consectetur id malesuada ut.

Promenade H2020 brand awareness

Posted on by miorio

Customer’s request

Horizon2020 was the EU’s main research and innovation programme from 2014 to 2020. Its objective was to promote collaboration and funds in different areas (health, energy, ICT) to address societal challenges. Open to universities, research institutes, companies, NGOs and public authorities, Horizon2020 funding was based on competitive assessments, emphasizing excellence, innovation and impact. The programme objective was focused on promoting innovation, economic growth and global competitiveness through collaborative research. The European Commission has published a call for “Secure societies Protecting freedom and security of Europe and its citizens” on the Funding & Tenders portal. ReMedia applied with the consortium led by MMAIP and managed by KEMEA as a partner to manage the communication and dissemination work package of the project. Once the consortium was formed and won the call for tender, we were assigned responsibility for the outreach and dissemination work package.

Our solution

Once needs and goals were identified, the orientation phase started (involving competitive landscape, target audience, market research, design research). This first orientating research phase aimed to prepare a solid strategy to provide information architecture, pagination maps and wireframe of the overall communication strategies and activities to be implemented throughout the project. Exploration phase took place, with preliminary ideas and design of  key visuals to support the project awareness and user engagement.

Inspired by the project name, ‘ImPROved Maritime awarENess by means of AI and BD mEthods’, ReMEdia created a visual identity to communicate the innovative advances in maritime awareness.

Besides the graphic support, the website was developed and maintained, serving as a showcase for project updates, resources and achievements. ReMedia ensured all relevant content to be posted on the project’s social media channels, sharing insights into the project’s progress and results, as well as the consortium’s actions throughout the period and publishing news. 6 

Within the 18 months, and in line with our commitment to comprehensive dissemination, we produced six newsletters that summarised  project developments in accessible and engaging formats. These newsletters acted as a bridge between the intricate progress of the project and the community at large, simplifying the technical language and conveying the significance of the achievements.

In addition, ReMedia assisted in organising and creating content for events, webinars and workshops, producing impactful and informative content to ensure resonance with stakeholders and facilitate meaningful interactions and knowledge sharing.

Through a harmonized approach encompassing strategic communication planning, visually compelling branding, a strong web presence, regular social media updates, informative newsletters and event coordination, ReMedia led the outreach and dissemination efforts of the PROMENADE H2020 project.

With the objective to engage the audience and activate an active involvement of the target group, ReMedia realised teasers, in preparation of relevant activities (meetings, webinars, trial executions). The content of trials videos has been provided by the end users, and ReMedia edited the content to underline Promenade mission and achievement, with the goal to showcase the developed Promenade services toolkit(a software to ensure border security) and a simulation of the outcomes of using that specific software. During the final review in Athens, relevant key personnels were interviewed by the ReMedia team, and the outcome was included in the final project video. The scope was to highlight the project’s objectives, the overall outcomes and practical examples on how technology supported and improved the border security activities.

Promenade also joined the BES cluster initiative, a partnership between projects, and ReMedia, responsible for outreach and communication of the project. The BES Cluster consists of projects collaborating in order to support each other, identify solutions to upcoming challenges, secure effective dissemination and valuable exploitation potentials and at the same time generate knowledge that along with the developed solutions will change the current state in the areas and fields that the projects are working upon.

UrbAlytics corporate video

Posted on by miorio

Customer’s request

Our client is an international landscape consulting company focusing on landscape strategies and sustainability to implement forward-looking projects. LAND requests a video to present the UrbAlytics project, an experimental sub-project of the h2020-funded project AI4Copernicus, whose goal is to promote remote sensing tools for urban heat island assessment and climate change adaptation through nature-based solutions. 

The other joint venture company is Latitudo40, based in Naples, which developed a Data Analytics Platform based on satellite remote sensing and a series of artificial intelligence algorithms (Sentinel-2 super-resolution, risk map and automatic damage map, high-res land consumption/classification).

The client requests a video explaining the UrbAlytics project, the current city’s situation with available AI tools, and a definition of future scenarios.

Our solution

Being already involved in the Horizon2020 programme as prime contractor for Promenade outreach and dissemination activities, ReMedia is strongly aware of the importance of delivering a clear message to the involved audiences, with the final goal to illustrate the UrbAlytics objectives and support city planners and decision-makers. Particularly in line with ReMedia’s vision, the result is expected to be catchy and aesthetically attractive.

The main goal is to clarify the aim of UrbaAlytics: an experimental sub-project of AI4Copernicus that aims to bring artificial intelligence with Earth Observation.  

The first part of the video describes problems and challenges caused by climate change to cities, then current projects are explained and represented, for example, explaining how the use of Sentinel 2 satellite images allowed the creation of continuously updated data, with a resolution of 10 meters. Such data were extracted using AI-applied Earth Observation,  a fully automated service globally.

The second part of the video focuses on the respective research project on the effect of UHIs to evaluate the impacts on the urban environment, specifically concerning the cities of Naples and Milan. On this concern, a series of maps and examples concerning the cities of Milan and Naples are visualised to describe the project in detail and show the potential of data gathering. The last part illustrates possible future scenarios including Ai in the EO data gathering related to being incorporated into building design activities, landscaping, architecture, and all other architectural features of an urban center.

The video has also been designed to provide support for the programme presentations.

Aresys brand identity & video

Posted on by miorio

Customer’s request

ARESYS, Advanced REmote-sensing SYStems, is an Italian SME providing technology and know-how to the Remote Sensing market with a special focus on Space Earth Observation. Established in 2003 as a spin-off of the Politecnico di Milano, Aresys supports its customers in designing and implementing innovative solutions in the field of Satellite Earth Observation with a focus on Radar, SAR and Optical systems. Together with its internal growth, Aresys is gaining more competencies while penetrating a new market overcoming national boundaries to take part in the global competitor asset. This requires a certain attention in communicating the company’s identity, using the most efficient tools and support to reach the objective in line with the company’s business objectives.

Our solution

It is unsurprising that after two decades, companies’ CEOs request a restyling of the current brand identity. For us, companies are just like people, and we treat brands just as we would treat human beings. Brands have got their own story. This unique story is what makes brands unique. For a creative agency, the challenge is to reflect the company’s authenticity in trustworthy and reliable brand identities and the tools to tell their own stories and core competencies to the relevant markets.
Our clients are successful not because we are good at supporting their storytelling, but because we really believe they have a good story to tell and good competencies.
Aresys is one of these stories. People who do what they do because they love it.

The company logo has been kept closely aligned with the original design to maintain consistency with the existing visual identity. Per the client’s request, the updated logo has been incorporated into presentation layouts, business cards, and other company products.

On the other hand, the new website has been totally redesigned and programmed, with the scope to highlight the company’s 5 business units and allow potential clients to quickely understand the core business of the company.
Also, with the scope of strengthening the recruitment process (one of the main company’s objectives) the career section has been implemented within the website, and the contact form also allows the user to select one of the five business units of Aresys.
Being Aresys, a fast growing company, we replaced the “case story” section with “success stories”. The company’s website is entirely dynamic, enabling Aresys’ communication team to publish and share content related to the five business units: concept and engineering, simulation, instrumental and EGSES, operational EO data processor and valued added services.
An engaging corporate video has been delivered in parallel with the described communication efforts and with the scope to boost the customer’s engagement and reinforce the current clients’ partnerships.
To do this, our production team had the opportunity to visit the Milan headquarters, shoot, and use real materials to express the company’s assets.
Finally, a communication plan has been prepared as a pillar tool for future communication actions (newsletter, social media marketing, recruitment publications), in line with the company’s main growth and resource retention objectives. The communication plan’s primary purpose is to facilitate the flow of information, promote understanding and manage expectations among different stakeholders; it has been delivered to give directions on the future milestones of the fast-growing company.

ESA TDE 2021 brand identity

Posted on by ocatalano

Customer’s request

ESA needs a new and original look&feel to convey the result gathered by one of its flagship technology development program: the Technology Development Element (TDE). The last two editions of it were produced as digital brochure, but with old fashioned style that couldn’t help ESA to provide the feeling of great innovation that the program is indeed bringing to Europe and beyond.
Moreover since ESA Ministerial 22 was next to come, the customer also needs a printed version of the brochure that could provide the same innovation mood that will be implemented for its digital edition. Last but not least, since TDE is a TEC program, the customer asked also to produce a layout able to be included in the same identity hierarchy.

Our solution

ReMedia proposes, for the 2021 edition, to create a new style for the brochure that – while recalling the new TEC look & feel, could show a more inspiring image of TDE and its tangible support to innovation. To achieve this goal, we suggest to have a digital edition with animations and few simple interactions enhanced by some 3D design items to provide a visionary perspective of the projects realised with the support of this program.

Living Planet Symposium 2022 event communication

Posted on by ocatalano

The client’s request

In 2022 ESA holds in Bonn (Germany) the 5th edition of the Living Planet Symposium, the biggest conference in the world, entirely dedicated to Earth Observation. ESA needed a partner able to follow, support and supervise all the communication activities related to the event, including the support during the days of the symposium.

Our answer

ReMedia provides 360-degrees support by creating all the tools for the event promotion, all the venue decorations, gadgets, signage, and videos for the booths. Activities started in September 2021 with the design of the conference key visual and its related branding guide. The idea of the branding has been inspired by digital connections and big data concepts. In fact, this LPS edition was really focused on promoting sustainable cooperation in the EO domain, together with the use of all the most advanced big data technologies. Once the key visual was approved, the Earth Observation Graphic Bureau (EOGB) team of ReMedia started to design the website and soon after they started to produce other promotional tools such as graphics, animations and teasers for social media, and the layout for the web app.

In February 2022 two of our more experienced designers visited the symposium venue in Bonn to better understand the architecture of the spaces to be decorated and the ones that deserved to be highlighted.

As already done in the past, ESA decided to create a sustainable event, in fact part of the printed material was realized with recycled paper or very low impact print techniques, some gadgets were made of compostable material which after use can be planted in the ground, – e.g. the badge holder – and the traditional printed program was replaced by a more sustainable digital one and by a web application.

A great part of the job was represented by the customisation of the main ESA booths together with partner booths (DLR, EUMETSAT, ECMWF…) and this year, we were also committed to produce the commercial ones that were all around the ESA stand. 


The World Conference Center Bonn was decorated with more than 50 panels maintaining the same look and feel linked to the Key visual.


Also the video production was very fruitful in this LPS22. We produced more than 15 videos to be used during the speeches or to be run at the booths. 

We provided our support on-site before the start of the event working together with the architects and the organizing team to make sure that everything was going to work well! We kept on providing on-site and remote support, both to check the setup of the decoration for the whole Conference Center and to produce some last graphic material.

It was really a huge job that has given visibility to all the skills of our company and for which, one more time, we are grateful to ESA for the constant trust they have in our company.

ESA TEC Directorate website

Posted on by ocatalano

The customer’s request

With more than 1000 employees, the TEC directorate is the greatest directorate of the Agency. Its activities cover all the branches of technology development, from its conceptualisation (years before its development) to testing, till the validation of all its quality standards. Unfortunately, at the start of this project, all these contents were spread on the main ESA website. Moreover the more technical information, for which a company or an Institutional interface such as a Member state, was in search of, was fully absent.

Our answer

Remedia replies to this request by giving life to one of its most big web project, made of hundreds of pages, massive interaction, clear content structure and easy navigation, and by creating a unique point of reference for all the potential audiences who intend to discover the multitude of opportunities provided by ESA to build new technologies. 
The development of such a big web project through which presenting – in a clear and engaging way – all these massive numbers of contents required very hard work, dedication, passion and high-professionalism to manage the right development steps and priorities. For this reason we started our work by designing the website content structure, and then we moved on with the definition of all the functionalities the website would need to meet its goals: acquire new customers and engage them to take an immediate action. Each page has been built to provide valuable contents and provide a direct contact with the TEC experts. Original 3D images have been also designed to give a very unique identity to the Directorate and enhance the value of the most important topics proposed.
To keep the website live and appealing we also produced a dedicated Content Management System, as a  fully customized – behind-the-scenes – project. We chose this solution in order to have full control on  the future evolution of the website and be able to adapt to any of the users requirements. Our solution is developed on a very stable and market-oriented framework called React. React is one of the fastest and modern technologies available. It works with a JavaScript library for building User Interfaces. It is fast, simple, and scalable. It is simply a JavaScript runtime. A lightweight, fast and modern way to execute code on computers. It is organised in building blocks: stored in libraries, localized, available for use everywhere. Every section of the website is configurable through these building blocks and manageable with flexible layouts via a component-oriented approach that will ease the possibility to change the contents, the structure and even the template of each single page.
Thanks to this solution and the careful design of the structure and layout, the website provides fluent navigation among different types of resources, texts and info.
Last, but not least, the website is fully responsive and browsable from any browsers, except from IE.

Phi Lab brand development

Posted on by ocatalano

Customer’s request

Philab’s purpose is to promote and implement innovative and revolutionary technologies for Earth observation.
It consists of two great sections: Explore office and Invest office.
The first contains within it different skills and ideas of researchers, ICT operators, innovators and its goal is to promote the analysis and study of EO data through new technologies;
The second triggers networking between stakeholders interested of investing in projects related to Earth observation.

Within the Invest office, the “Incubed” project was born in recent years: a co-financing program for public-private partnerships. It is in 2019 that our adventure in Philab begins, a challenge that has seen us committed to work on different fronts and to create communication tools capable of promoting and communicating, in a more structured way both inside and outside this reality, objectives and institutional identity through the use of websites, brochures and promotional videos.

Our solution

In November 2019 we started with the creation of the Incubed website, a useful tool to tell all the projects, the history, the actors involved, from the genesis of this important business and research reference point up to today.

We followed, listened to and accompanied the customer at all stages, from the conception to the development of the web site, starting from a guideline that allowed us to work along a well-defined and precise direction and with our own look & feel.
In a short time, a traditional website has taken on a graphical interface and a range of services and contents of a real reference portal enriched by sections dedicated to columns and news, tools for subscribing and sending newsletters, videos, document archives and useful links.

Parallel to the site project, promotional videos and 2D animation of the key visual were developed, with images and texts studied, published on the homepage of the web site and on the many institutional channels.
In July 2019 we made a product of extraordinary creativity with animations and infographics with a strong communicative impact … and the work is not finished yet!
We are continuing to update and optimize this extraordinary digital showcase more and more.
In January 2020, Philab’s Explore Office commissioned us a brochure to promote and make recognizable the faces, roles, innovative tools and case studies of the Earth Observation (EO) within the department.

We therefore began to develop this tool by proposing an attractive and highly engaging layout designed and conceived by our team that was able to translate customer inputs into information and a more versatile language.

Space Business Management, LUISS Executive Master

Posted on by miorio

Customer’s request

The Luiss Business School’s Executive Education seeks to enable participants to maximize their business impact, supporting their personal and professional growth, through an ultra-personalized learning path and an innovative teaching methodology. The programmes are designed to speed up careers, consolidate strengths and act on areas for improvement, but they are also aimed at those who wish to reinvent themselves (i.e., change role, industry or function by developing the necessary skills and network) or take back the reins of their professional advancement by acquiring the skills and tools to reboot their career. In 2022, the Luiss Business School decided to launch a new Executive Master, at the Hub in Amsterdam, focusing on Space Management in cooperation with ReMedia group.

Our solution

The Master, designed by Luiss Business School and ReMedia Group, aims on developing managerial skills and providing theoretical and practical business dimensions competences to those pursuing a managerial or entrepreneurial career in the industry. To reach that goal, ReMedia covered different key roles :

  • Coordination of the scientific committee
  • Strategic advisor on the space content
  • Identifying, and inviting international key actors to join the Scientific Committee
  • Creating a coordination committee to promote the Master
  • Identifying, and implementing, strategic partnership including space agencies, institutions, industries, consultancy companies
  • Proposing keynote speeches and lectures by space professionals
  • Disseminating the Master Course content via social platform and within space related academic events.
  • Communication activities, including the graphic support for Master communication products (presentation support, brochures)

Space 2 connect 2021 event

Posted on by ocatalano

The customer’s request:

SPACE2CONNECT 2021 is the most important event organised by ESA’s TIA directorate. This was the first time that all the suppliers of the upstream and downstream of the Telecommunication sector have been taken together by the European Space Agency. Due to the Covid 19 Pandemia the conference has been rescheduled twice and at the end it was held from the 11th to 14th of October, 2021. The event occurred both as a digital and live event but ust for a small number of key attendees could take part in the event in presence.

ESA’s TIA directorate asked for a 360° support: from the website to the POP materials, including a Linkedin campaign to be created with a very tight deadline.

Our answer:

ReMedia proposed a storytelling communication strategy in which it creates stories around  the Space2Connect objectives and key points to be applied on different communication tools and media. 

The first step was to create a one page website which expressed the entire value of the conference, the 4 days programs with the details of the sessions, proposed also as an interactive pdf, and the production of a teaser to involve the audience.

In parallel with the development of the website we opened a Linkedin page that we populated for all the duration of the campaign and during the conference with ad hoc animations, videos, graphics and articles and an ADV campaign to reach the main European stakeholders and the look alike target audience.

Our main goal was to raise awareness on the event. Then, in a second moment, we created a retargeting campaign to increase engagement, conversion to the website and most of all to move the target to action: make a registration to the event.

For the  live event  we designed a communication material kit (badges, roll-up, flyers, backgrounds, panels, deskbanners, PPT templates, signages and totems) to decorate the venue and provide a strong identity also for the printed materials. Our team provided its support also directly at the on-site conference through the participation of two ReMedia professionals. 

The final number of the event tells about a great success: 900 participants, more than 80 keynote speakers, more than 250 in sync connections,  more than 100 industry virtually exhibiting.

Call us to reach the same results.