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Category: Marketing and digital communication

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Space 2 connect 2021 event

Posted on by ocatalano

The customer’s request:

SPACE2CONNECT 2021 is the most important event organised by ESA’s TIA directorate. This was the first time that all the suppliers of the upstream and downstream of the Telecommunication sector have been taken together by the European Space Agency. Due to the Covid 19 Pandemia the conference has been rescheduled twice and at the end it was held from the 11th to 14th of October, 2021. The event occurred both as a digital and live event but ust for a small number of key attendees could take part in the event in presence.

ESA’s TIA directorate asked for a 360° support: from the website to the POP materials, including a Linkedin campaign to be created with a very tight deadline.

Our answer:

ReMedia proposed a storytelling communication strategy in which it creates stories around  the Space2Connect objectives and key points to be applied on different communication tools and media. 

The first step was to create a one page website which expressed the entire value of the conference, the 4 days programs with the details of the sessions, proposed also as an interactive pdf, and the production of a teaser to involve the audience.

In parallel with the development of the website we opened a Linkedin page that we populated for all the duration of the campaign and during the conference with ad hoc animations, videos, graphics and articles and an ADV campaign to reach the main European stakeholders and the look alike target audience.

Our main goal was to raise awareness on the event. Then, in a second moment, we created a retargeting campaign to increase engagement, conversion to the website and most of all to move the target to action: make a registration to the event.

For the  live event  we designed a communication material kit (badges, roll-up, flyers, backgrounds, panels, deskbanners, PPT templates, signages and totems) to decorate the venue and provide a strong identity also for the printed materials. Our team provided its support also directly at the on-site conference through the participation of two ReMedia professionals. 

The final number of the event tells about a great success: 900 participants, more than 80 keynote speakers, more than 250 in sync connections,  more than 100 industry virtually exhibiting.

Call us to reach the same results.

ESA-ESTEC in 99 objects

Posted on by lranieri

Customer’s request

ESTEC is the main establishment of the European Space Agency. Over 100 space missions have taken their first steps along its corridors. ESA-ESTEC needed to explain, in an engaging and catching way, all its activities to a very wide and diversificate audience through a digital platform. The main challenge? Only one month to complete the task and create a successful website.

Our answer

ReMedia started its activity by defining a very clear action plan, able to match all the very strict deadlines and requirements. The first issue to be solved was to create one unique look and feel for all the objects and have a massive number of very good photos available for each of them. This is why, soon after the definition of the action plan, Remedia started a dedicated photo shooting to all the selected objects in parallel with the website developmen

In three weeks time all the photos have been taken and processed and then included in the website, that through a very simple navigation provides very interesting stories for all the objects, enhanced by great images and videos. Tags and links are used to provide more in-depth information, connecting each object to related contents on other ESA websites and to create also an internal journey among similar objects.

A CMS based on Laravel has been developed to help ESA keep the site constantly updated with the inclusion of new objects. The project officially started on the 4th of November 2021 and the website has been published on the 9th of December, meeting the deadlines requested by the customer.

Visit the website to see what we have been able to achieve in such a short time:

Copernicus calendar 2022

Posted on by ocatalano

ALTIUS Mission Patch

Posted on by ocatalano

The customer’s request

To promote the ALTIUS 2025 Mission objective, ESA Earth Observation  asked ReMedia to create a patch representing the satellite in orbit and its earth observation functions. The mission’s objective will be to study and monitor, through satellite techniques, data from UV and infrared rays that interact with the earth’s atmosphere. The analysis carried out will be able to understand climate change, weather forecasts and long-term trends.

Our answer

A mission patch is a cloth reproduction of a spaceflight mission emblem worn by astronauts and other personnel affiliated with that mission. The design of the ALTIUS patch aimed to represent in a single graphic all the direct and indirect protagonists of the mission:

  • the satellite
  • the blue/transparent beam of the atmosphere
  • the sun
  • a mantle of sky and stars visible from the Earth
  • European continent

All elements are enclosed within a circle, following ESA official guidelines for this type of project. To increase awareness and strengthen ESA image in Europe and around the world, the graphic are designed in full respect of ESA guidelines. This ensure a brand reinforcement, boosting the relationship between ESA and the public, enabling the audience to understand ESA culture, history and ambitions.

Astrognat mascotte illustration

Posted on by ocatalano

Astrognat

The customer’s request:

The client had requested to create a new mascot for children that could personify the values ​​and activities of ESA in order to create ad hoc gadgets and materials that can then be sold through the online shop of the European Space Agency.

Our response:

The mascot is in fact a fun and impactful tool that allows you to communicate the values ​​of the brand by approaching a younger and more dynamic audience to be adapted to any type of merchandising.

During the conception phase, a gnat dressed as an astronaut was chosen and named “Astrognat” to remember that these insects were the first living beings sent into space for scientific studies. Thinking about the final use of the mascot, a very versatile character was designed that would allow you to change its appearance according to the needs and context of reference.

The mascot was designed right from the start in two settings: in space and during training on Earth. An entire and vast line of merchandising linked to this character was then created and in 2020 other settings were commissioned: on the Moon, inside the Moon Village, on Mars and Inside a spaceship in the company of his friend Paxi, another ESA mascot for the little ones.

Sentinel-5P: infografica

Posted on by miorio

La richiesta del cliente

L’obiettivo principale della missione Copernicus Sentinel 5P è effettuare misurazioni atmosferiche dettagliate per far comprendere a tutti noi più da vicino le possibili cause dell’effetto serra e della generazione dei 5 gas prodotti da fonti naturali e non naturali (incendi, deforestazione, contaminazione ambientale, inquinamento, ecc.) Lo strumento per rilevare questi importantissimi dati è Tropomi, un dispositivo interno al satellite che registra costantemente queste informazioni utili per sensibilizzare e renderci consapevoli dello stato di salute del pianeta in cui viviamo. Nel 2017 l’ESA ci ha incaricato di intervenire su un importante progetto di storytelling volto a raccontare la missione Sentinel5P in modo semplice e chiaro.

La nostra risposta

A questo proposito abbiamo realizzato un’infografica che spiega in modo del tutto versatile l’impatto dei gas serra sull’atmosfera. La complessità del progetto è legata alla realizzazione di un fenomeno ambientale che l’essere umano non percepisce pienamente.

Utilizzando l’infografica abbiamo potuto declinare e veicolare queste informazioni con facilità, con icone, immagini e testi sui canali social e offline, potendo contare su uno strumento chiaro e facilmente fruibile, oltre che di notevole impatto visivo.

Sentinel-5P infographic

Posted on by ocatalano

The customer’s request:

The main objective of the Copernicus Sentinel 5P mission is to perform detailed atmospheric measurements to make all of us understand more closely the possible causes of the greenhouse effect and the generation of the 5 gases produced by natural and non-natural sources (fires, deforestation , environmental contamination, pollution, etc.) The instrument for detecting these very important data is Tropomi, a device inside the satellite that constantly records this information useful for raising awareness and making us aware of the state of health of the planet in which we live. In 2017, ESA commissioned us to intervene on a significant storytelling project aimed to tell the Sentinel5P mission in a simple and clear way.

Our answer:

In this regard, we have created an infographic that explains the impact of greenhouse gases on the atmosphere in a completely versatile way. The complexity of the project is linked to the realization of an environmental phenomenon that the human being does not fully perceive.
Using the infographic we were able to decline and convey this information with ease, with icons, images and texts on social and offline channels, relying on a clear and easily usable tool, as well as having a considerable visual impact.