ESA needs a new and original look&feel to convey the result gathered by one of its flagship technology development program: the Technology Development Element (TDE). The last two editions of it were produced as digital brochure, but with old fashioned style that couldn’t help ESA to provide the feeling of great innovation that the program is indeed bringing to Europe and beyond. Moreover since ESA Ministerial 22 was next to come, the customer also needs a printed version of the brochure that could provide the same innovation mood that will be implemented for its digital edition. Last but not least, since TDE is a TEC program, the customer asked also to produce a layout able to be included in the same identity hierarchy.
Our solution
ReMedia proposes, for the 2021 edition, to create a new style for the brochure that – while recalling the new TEC look & feel, could show a more inspiring image of TDE and its tangible support to innovation. To achieve this goal, we suggest to have a digital edition with animations and few simple interactions enhanced by some 3D design items to provide a visionary perspective of the projects realised with the support of this program.
In 2022 ESA holds in Bonn (Germany) the 5th edition of the Living Planet Symposium, the biggest conference in the world, entirely dedicated to Earth Observation. ESA needed a partner able to follow, support and supervise all the communication activities related to the event, including the support during the days of the symposium.
Our answer
ReMedia provides 360-degrees support by creating all the tools for the event promotion, all the venue decorations, gadgets, signage, and videos for the booths. Activities started in September 2021 with the design of the conference key visual and its related branding guide. The idea of the branding has been inspired by digital connections and big data concepts. In fact, this LPS edition was really focused on promoting sustainable cooperation in the EO domain, together with the use of all the most advanced big data technologies. Once the key visual was approved, the Earth Observation Graphic Bureau (EOGB) team of ReMedia started to design the website and soon after they started to produce other promotional tools such as graphics, animations and teasers for social media, and the layout for the web app.
In February 2022 two of our more experienced designers visited the symposium venue in Bonn to better understand the architecture of the spaces to be decorated and the ones that deserved to be highlighted.
As already done in the past, ESA decided to create a sustainable event, in fact part of the printed material was realized with recycled paper or very low impact print techniques, some gadgets were made of compostable material which after use can be planted in the ground, – e.g. the badge holder – and the traditional printed program was replaced by a more sustainable digital one and by a web application.
A great part of the job was represented by the customisation of the main ESA booths together with partner booths (DLR, EUMETSAT, ECMWF…) and this year, we were also committed to produce the commercial ones that were all around the ESA stand.
The World Conference Center Bonn was decorated with more than 50 panels maintaining the same look and feel linked to the Key visual.
Also the video production was very fruitful in this LPS22. We produced more than 15 videos to be used during the speeches or to be run at the booths.
We provided our support on-site before the start of the event working together with the architects and the organizing team to make sure that everything was going to work well! We kept on providing on-site and remote support, both to check the setup of the decoration for the whole Conference Center and to produce some last graphic material.
It was really a huge job that has given visibility to all the skills of our company and for which, one more time, we are grateful to ESA for the constant trust they have in our company.
ESA Space for Inspiration is the flagship event of ESA Human and Robotics Exploration (HRE) Directorate and especially for its Business in Space Growth Network. The third edition was held after a 4-year forced hiatus caused by the Pandemic. The organisation of the event itself started very late precisely because of the political and social situation in Europe to date. But the creator of this conference, Bernhard Hufenbach, Team Lead for Commercialisation and Innovation of the HRE directorate, had very clear ideas on what type of event he wanted to arrange for this year: he wanted to create something unique and memorable for its participants: space and non-space actors from both public and private organisations and institutions. In order to achieve this goal, he decided to involve for the first time, in the planning phase of the event, a consulting agency, ours.
Our solution
Remedia was asked to create the narrative of the event and to propose some novelties in the conduct of the event itself in the wonderful High Bay context of the Erasmus Innovation Centre. What ReMedia offered was:
Stage and decoration set up
Artistic performances to be blended with the contents
Entertaining music (live played and streamed)
Conference introductory videos
Event schedule
Artistic direction
Organisers together with ReMedia team defined narrative, contents, programme and schedule of the event. TO produce the videos ReMedia involved representatives from 13 European countries, blending the recorded material with pictures taken during the event. The general feedback from the conference participants was “the most lovely, inspiring event they have ever taken part in” also for the people who were remotely connected to it.
ESA Space for Inspiration è l’evento di punta della Direzione Human and Robotics Exploration (HRE) dell’ESA e in particolare della sua rete Business in Space Growth. La terza edizione si è tenuta dopo una pausa forzata di 4 anni causata dalla Pandemia. L’organizzazione dell’evento stesso è iniziata molto tardi proprio a causa della situazione politica e sociale che si sta verificando fino ad oggi in Europa. Ma l’ideatore di questa conferenza, Bernhard Hufenbach, Team Lead per la Commercializzazione e l’Innovazione della direzione HRE, aveva le idee molto chiare su che tipo di evento voleva organizzare quest’anno: voleva creare qualcosa di unico e memorabile per i suoi partecipanti: attori spaziali e non spaziali provenienti da organizzazioni e istituzioni pubbliche e private. Per raggiungere questo obiettivo ha deciso di coinvolgere per la prima volta, nella fase di progettazione dell’evento, un’agenzia di consulenza, la nostra.
Our solution
A Remedia è stato chiesto di creare la narrativa dell’evento e di proporre alcune novità nello svolgimento dell’evento stesso nel meraviglioso contesto di High Bay dell’Erasmus Innovation Centre. Ciò che ReMedia offriva era:
Allestimento e decorazione del palco
Proposta di esibizioni artistiche da inserire tra i temi della conferenza
Musica da intrattenimento (sul palco e online)
Realizzazione di video introduttivi
Programma dell’ evento
Direzione artistica
Gli organizzatori insieme al team di ReMedia hanno definito narrativa, contenuti, programma e palinsesto dell’evento. Per realizzare i video ReMedia ha coinvolto rappresentanti di 13 paesi europei, unendo il materiale registrato con le immagini scattate durante l’evento. Il feedback generale dei partecipanti alla conferenza è stato “l’evento più bello e stimolante a cui abbiano mai preso parte” anche per le persone ad esso collegate da remoto.
With more than 1000 employees, the TEC directorate is the greatest directorate of the Agency. Its activities cover all the branches of technology development, from its conceptualisation (years before its development) to testing, till the validation of all its quality standards. Unfortunately, at the start of this project, all these contents were spread on the main ESA website. Moreover the more technical information, for which a company or an Institutional interface such as a Member state, was in search of, was fully absent.
Our answer
Remedia replies to this request by giving life to one of its most big web project, made of hundreds of pages, massive interaction, clear content structure and easy navigation, and by creating a unique point of reference for all the potential audiences who intend to discover the multitude of opportunities provided by ESA to build new technologies. The development of such a big web project through which presenting – in a clear and engaging way – all these massive numbers of contents required very hard work, dedication, passion and high-professionalism to manage the right development steps and priorities. For this reason we started our work by designing the website content structure, and then we moved on with the definition of all the functionalities the website would need to meet its goals: acquire new customers and engage them to take an immediate action. Each page has been built to provide valuable contents and provide a direct contact with the TEC experts. Original 3D images have been also designed to give a very unique identity to the Directorate and enhance the value of the most important topics proposed. To keep the website live and appealing we also produced a dedicated Content Management System, as a fully customized – behind-the-scenes – project. We chose this solution in order to have full control on the future evolution of the website and be able to adapt to any of the users requirements. Our solution is developed on a very stable and market-oriented framework called React. React is one of the fastest and modern technologies available. It works with a JavaScript library for building User Interfaces. It is fast, simple, and scalable. It is simply a JavaScript runtime. A lightweight, fast and modern way to execute code on computers. It is organised in building blocks: stored in libraries, localized, available for use everywhere. Every section of the website is configurable through these building blocks and manageable with flexible layouts via a component-oriented approach that will ease the possibility to change the contents, the structure and even the template of each single page. Thanks to this solution and the careful design of the structure and layout, the website provides fluent navigation among different types of resources, texts and info. Last, but not least, the website is fully responsive and browsable from any browsers, except from IE.
Cop 26 is the most important conference on climate all over the world. It’s a must for all scientists to be there to be updated on the most relevant results regarding the status of our Planet. Scientists and decision makers from an incredible number of countries (197) were expected in this edition of COP but the time to realise all the needed communication materials (presentations, social media animations, an interactive report), necessary to reach the different audiences, was incredibly short.
Our solution
ReMedia gave life to 28 pages of scientific contents, enriched with very attractive layouts and smart infographics in less than two-weeks time, thanks to the consolidated experience and very sophisticated design skills of its professionals working in ESA premises since 2002: the Earth Observation Graphic Bureau team. The most complete material realised for this occasion was an interactive brochure able to drive the audience among the most complex topics with a simple and straightforward approach. The concept of the cover recalls an eye’s iris: a watchful eye that keeps climate change under careful control. The inside pages provide strong visuals and infographics in support of the contents that explain the different results.
Three sections have been set to structure the overall content:
UNDERSTAND: an explanation of what we call climate change and an introduction to the sources used to pinpoint the results gathered. Infographics are a very relevant part of this section and they have been used, in an animated version, also in social media to create ad hoc posts on COP 26.
DISCOVER: Views of our Planet from Earth Observation satellites and analysis of these images are instead the main content of the Discover section.
ACCESS: The last section provides direct access to the data to both professional users and the general public.
Less than two weeks to achieve outstanding outputs that you can judge with your own eyes downloading the report and looking at the following images of the other materials realised.
ESA welcomes thousands of visitors to its offices every year with events, Open days and various outreach and dissemination initiatives aimed at creating awareness for its activities towards the widest possible audience. Between 2020 and 2021, due to the pandemic, each event was obviously canceled, but the need to be known has remained even stronger than before. For this ESA has asked Remedia and ATG-Europe to create an interactive, engaging and innovative communication tool, usable from web and mobile to show all the activities of ESA and its offices, giving the appearance of a unique organization, in which each part is connected to the other and which it needs to carry out each task.
Our answer
For us at Remedia, the key to success of a project is listening to the client’s wishes and interacting with him step by step, throughout the cycle of the process, from conception to the final proposal.
A challenge began in November 2020, which from the very beginning has given our team of experts the opportunity to bring out their professionalism and competence and put in place an attractive technological solution, in line with the customer’s request. In the development phase we have deepened and outlined, thanks to various meetings with the customer and internal brainstorming, the layout, graphics, contents and possible navigation methods of the platform. Realistic colours and illustrations were privileged but at the same time recalling a sci-fi setting to enhance the style and identity of the project.
So was born Discover ESA, a digital and interactive application capable of explaining and accompanying the user in a simple and intuitive way to discover the world of ESA. A virtual and engaging tour which only a video game can do, full of informative material and docu – videos, a journey to discover this amazing world!
To our great satisfaction, the project exceeded the customer’s expectations and Josef Aschbacher, General Manager of ESA, wanted to create an introductory and welcome video on the Discover ESA homepage in which he publicly witnesses his great satisfaction with our innovative platform!
The Luiss Business School’s Executive Education seeks to enable participants to maximize their business impact, supporting their personal and professional growth, through an ultra-personalized learning path and an innovative teaching methodology. The programmes are designed to speed up careers, consolidate strengths and act on areas for improvement, but they are also aimed at those who wish to reinvent themselves (i.e., change role, industry or function by developing the necessary skills and network) or take back the reins of their professional advancement by acquiring the skills and tools to reboot their career. In 2022, the Luiss Business School decided to launch a new Executive Master, at the Hub in Amsterdam, focusing on Space Management in cooperation with ReMedia group.
Our solution
The Master, designed by Luiss Business School and ReMedia Group, aims on developing managerial skills and providing theoretical and practical business dimensions competences to those pursuing a managerial or entrepreneurial career in the industry. To reach that goal, ReMedia covered different key roles :
Coordination of the scientific committee
Strategic advisor on the space content
Identifying, and inviting international key actors to join the Scientific Committee
Creating a coordination committee to promote the Master
Identifying, and implementing, strategic partnership including space agencies, institutions, industries, consultancy companies
Proposing keynote speeches and lectures by space professionals
Disseminating the Master Course content via social platform and within space related academic events.
Communication activities, including the graphic support for Master communication products (presentation support, brochures)
SPACE2CONNECT 2021 is the most important event organised by ESA’s TIA directorate. This was the first time that all the suppliers of the upstream and downstream of the Telecommunication sector have been taken together by the European Space Agency. Due to the Covid 19 Pandemia the conference has been rescheduled twice and at the end it was held from the 11th to 14th of October, 2021. The event occurred both as a digital and live event but ust for a small number of key attendees could take part in the event in presence.
ESA’s TIA directorate asked for a 360° support: from the website to the POP materials, including a Linkedin campaign to be created with a very tight deadline.
Our answer:
ReMedia proposed a storytelling communication strategy in which it creates stories around the Space2Connect objectives and key points to be applied on different communication tools and media.
The first step was to create a one page website which expressed the entire value of the conference, the 4 days programs with the details of the sessions, proposed also as an interactive pdf, and the production of a teaser to involve the audience.
In parallel with the development of the website we opened a Linkedin page that we populated for all the duration of the campaign and during the conference with ad hoc animations, videos, graphics and articles and an ADV campaign to reach the main European stakeholders and the look alike target audience.
Our main goal was to raise awareness on the event. Then, in a second moment, we created a retargeting campaign to increase engagement, conversion to the website and most of all to move the target to action: make a registration to the event.
For the live event we designed a communication material kit (badges, roll-up, flyers, backgrounds, panels, deskbanners, PPT templates, signages and totems) to decorate the venue and provide a strong identity also for the printed materials. Our team provided its support also directly at the on-site conference through the participation of two ReMedia professionals.
The final number of the event tells about a great success: 900 participants, more than 80 keynote speakers, more than 250 in sync connections, more than 100 industry virtually exhibiting.
