Author: ocatalano

Phi Lab brand development

Posted on by ocatalano

Customer’s request

Philab’s purpose is to promote and implement innovative and revolutionary technologies for Earth observation.
It consists of two great sections: Explore office and Invest office.
The first contains within it different skills and ideas of researchers, ICT operators, innovators and its goal is to promote the analysis and study of EO data through new technologies;
The second triggers networking between stakeholders interested of investing in projects related to Earth observation.

Within the Invest office, the “Incubed” project was born in recent years: a co-financing program for public-private partnerships. It is in 2019 that our adventure in Philab begins, a challenge that has seen us committed to work on different fronts and to create communication tools capable of promoting and communicating, in a more structured way both inside and outside this reality, objectives and institutional identity through the use of websites, brochures and promotional videos.

Our solution

In November 2019 we started with the creation of the Incubed website, a useful tool to tell all the projects, the history, the actors involved, from the genesis of this important business and research reference point up to today.

We followed, listened to and accompanied the customer at all stages, from the conception to the development of the web site, starting from a guideline that allowed us to work along a well-defined and precise direction and with our own look & feel.
In a short time, a traditional website has taken on a graphical interface and a range of services and contents of a real reference portal enriched by sections dedicated to columns and news, tools for subscribing and sending newsletters, videos, document archives and useful links.

Parallel to the site project, promotional videos and 2D animation of the key visual were developed, with images and texts studied, published on the homepage of the web site and on the many institutional channels.
In July 2019 we made a product of extraordinary creativity with animations and infographics with a strong communicative impact … and the work is not finished yet!
We are continuing to update and optimize this extraordinary digital showcase more and more.
In January 2020, Philab’s Explore Office commissioned us a brochure to promote and make recognizable the faces, roles, innovative tools and case studies of the Earth Observation (EO) within the department.

We therefore began to develop this tool by proposing an attractive and highly engaging layout designed and conceived by our team that was able to translate customer inputs into information and a more versatile language.

Space 2 connect 2021 event

Posted on by ocatalano

The customer’s request:

SPACE2CONNECT 2021 is the most important event organised by ESA’s TIA directorate. This was the first time that all the suppliers of the upstream and downstream of the Telecommunication sector have been taken together by the European Space Agency. Due to the Covid 19 Pandemia the conference has been rescheduled twice and at the end it was held from the 11th to 14th of October, 2021. The event occurred both as a digital and live event but ust for a small number of key attendees could take part in the event in presence.

ESA’s TIA directorate asked for a 360° support: from the website to the POP materials, including a Linkedin campaign to be created with a very tight deadline.

Our answer:

ReMedia proposed a storytelling communication strategy in which it creates stories around  the Space2Connect objectives and key points to be applied on different communication tools and media. 

The first step was to create a one page website which expressed the entire value of the conference, the 4 days programs with the details of the sessions, proposed also as an interactive pdf, and the production of a teaser to involve the audience.

In parallel with the development of the website we opened a Linkedin page that we populated for all the duration of the campaign and during the conference with ad hoc animations, videos, graphics and articles and an ADV campaign to reach the main European stakeholders and the look alike target audience.

Our main goal was to raise awareness on the event. Then, in a second moment, we created a retargeting campaign to increase engagement, conversion to the website and most of all to move the target to action: make a registration to the event.

For the  live event  we designed a communication material kit (badges, roll-up, flyers, backgrounds, panels, deskbanners, PPT templates, signages and totems) to decorate the venue and provide a strong identity also for the printed materials. Our team provided its support also directly at the on-site conference through the participation of two ReMedia professionals. 

The final number of the event tells about a great success: 900 participants, more than 80 keynote speakers, more than 250 in sync connections,  more than 100 industry virtually exhibiting.

Call us to reach the same results.

Back to Earth e-learning platform

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The customer’s request

In the Era of the Covid-19, students from different parts of the world, but especially Italian ones, had started their first experiences with digital education, often with very low results in terms of engagement and learning achievements. The European and the Italian Space Agency launched a tender to create new digital contents in the field of STEM, with the support of one Space asset, able to provide better learning opportunities.

Our answer

Back to Earth was designed to demonstate that remote learning could be engaging such as great teachers and achieve even better didactic results. Moreover, through this project, ReMedia promoted a new educational model able to impact the students’ learning processes by enhancing the emotional and cognitive dimensions, as well as boosting their social aggregation. The pilot of the project was driven in 4 Italian secondary schools, first grade, thus all the contents have been based on the Italian ministerial science programme since we propose to create a learning path on Earth Science integrating Earth Observation data coming from Satellites. The first content realised was focused on Cryosphere. 

We structured the Educational Path with 15 Learning Objects valorised by a sinergy of different ingredients: 

  • engaging storytelling to maximize student’s commitment
  • wide usage of explanatory videos, time series and imagery
  • different tools of evaluation to assess the acquired skills and monitor the performance
  • interactive AR/VR experiences to explore and connect with abstract concepts, boosting students’ engagement
  • orginal serious games able to improve the soft skills most involved in the STEM field, i.e. memory and problem solving.

This new content have been provided through a gamified e-learning platform of ReMedia, designed especially for the school’s students called “Space Edupark”. This platform provides:

  • a Business Intelligence (BI) Dashboard that shows user’s data produced during the learning path to assess the student’s progress. These data are shown with two different perspectives both to the students and to their teachers.
  • traditional gaming elements such as ranks, avatar and badges are used to boost motivation and learning achievements.

The pilot has been closed on the 28th of June 2021. The students involved was very happy about the projects and their teachers on the results gathered. A real success for the whole initiative. You can read more about student’s feedback on this article.

Now it’s time to look to the future and think to new contents proposal to be designed. Learning science could be exticting like playing a game!

Copernicus calendar 2022

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Oralda Dodaj

Posted on by ocatalano

My task is to manage the programming of the various activities, in support of the CEO and organize the internal work of the administration.

I love the world of technology and innovation.

I am a shy but also stubborn person, and this combination makes sure that everything in front of me face with my head held high.

ALTIUS Mission Patch

Posted on by ocatalano

The customer’s request

To promote the ALTIUS 2025 Mission objective, ESA Earth Observation  asked ReMedia to create a patch representing the satellite in orbit and its earth observation functions. The mission’s objective will be to study and monitor, through satellite techniques, data from UV and infrared rays that interact with the earth’s atmosphere. The analysis carried out will be able to understand climate change, weather forecasts and long-term trends.

Our answer

A mission patch is a cloth reproduction of a spaceflight mission emblem worn by astronauts and other personnel affiliated with that mission. The design of the ALTIUS patch aimed to represent in a single graphic all the direct and indirect protagonists of the mission:

  • the satellite
  • the blue/transparent beam of the atmosphere
  • the sun
  • a mantle of sky and stars visible from the Earth
  • European continent

All elements are enclosed within a circle, following ESA official guidelines for this type of project. To increase awareness and strengthen ESA image in Europe and around the world, the graphic are designed in full respect of ESA guidelines. This ensure a brand reinforcement, boosting the relationship between ESA and the public, enabling the audience to understand ESA culture, history and ambitions.

Living Planet Symposium 2019: event communication

Posted on by ocatalano

The client’s request

In 2019 ESA held its 4th edition of the Living Planet Symposium, the biggest conference in the world fully dedicated to Earth Observation. ESA searched for a partner able to follow all the communication activities related to the event, included a complete support during the course of the symposium.

Our answer

ReMedia provided 360-degrees support by creating all the tools for its promotion, all the venue decorations, gadgets, signage and videos for the booths. Activities started in March 2018, with a visit to the symposium venue: the MICO congress center (Milano Congressi). This was really a key activity for us, to better understand the architecture of the spaces to be decorated and the key parts to be highlighted to enhance every single environment.
Since the symposium wanted to have a low impact on climate we created quite a half of the communication tools in digital format, fully customizable and reusable for future editions of the conference. Moreover, most of the printed ones were produced with recycled paper, except for the panels of the stands and the building’s films.
The design phase started with the production of the conference key visual and its related style guide, and then proceeded with the design of the call for paper, the invitations cards and the website production;
we then started to produce other promotional tools such as graphics, animations and teasers for social media, and the layout for the app to guide the participants trhough the event sessions and entertainment activities.

    Finally we produced promotional tools to be given away during the event itself: customised gadget, badge the symposium programme and flyer, roll-up, digital posters and videos for the booths.
    During the conference days we directly supported the even on-site: we presented some ESA tools at the booths (yes, we can also do this for you!) and we worked in the director’s room to change in real-time teh conference programme and the powerpoint presentation.

    A huge job that has really given visibility to all the skills of our company.

    How to teach the use of a complex software

    Posted on by ocatalano

    The customer’s request

    In May 2018 SNAITECH launched interannaly an innovative procedural sofwtare that needed to be used in a very short time by a large-scale audience.

    Our answer

    Remedia in less than two months produced an e-learning course through which more than 2000 geo-localized points of sale, in different Italian, have been trained on a complex and completely new system. We structured the course following the customer’s guidelines, designing a software enriched with multimedia content able to grasp user’s attention and making the training interactive and interesting.

    Once this project was completed, we were commissioned to make other digital training materials, and we have also created an interactive manual in html5, fully responsive and very easy to be updated. All the training materials developed are provided through the Relearnit platform.