Author: ocatalano

Cryo2ice Campaign

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The customer’s request

In July 2020, NASA and ESA launched a tandem mission: CRYO2ICE with the aim of analyzing the conditions of the surface and the innermost part of the glaciers present at the Poles.

The mission plans to integrate data from instruments aboard two satellites already in orbit, the radar of ESA’s Cryosat satellite and the laser of NASA’s ICESAT satellite to achieve a deeper understanding of Earth’s ice, without the need to create a new satellite.

Thanks to a “magic” of celestial mechanics, but above all to the scientists who work for these two missions, it was in fact realized that a small shift in the orbit of Cryosat would be enough to align the orbits of both satellites to allow him to find himself analyzing the same territory at the same time, especially in coincidence with the polar winters, therefore every 6 months. Remedia was asked to tell this “magic” to the general public in the simplest way possible.

Our answer

The magic was initially told starting from the Keyvisual of this fabulous mission, illustrating the two satellites protagonists of the campaign, the technology applied to them (radar and laser) and the precise exchange of information that occurs only with the displacement of 900 m of the orbit. , within two weeks.
In the keyvisual, the two Cryosat and icesat satellites are represented in different colors, together with the communicative action that occurs between them and the data collection mechanism through the study and analysis of the polar caps.

The Keyvisual has been designed to be able to customize gadgets and make any other communication tool used for the promotion of Cryo2ice recognizable: from the teaser to the docu-video.
The teaser conveyed the communication by generating expectation and expectation and was published on all official ESA channels; The video tells, even to a less qualified audience, in a simple and accurate way through images and texts the mission and its purpose.
A success from every point of view if you think that the 10th anniversary of Cryosat2ice contributed to enriching this project!

Furthermore, on the occasion of the maneuver, all the staff of ESA and NASA wore the personalized t-shirt, making this event unique and unforgettable in history.

Cambio stile

Posted on by ocatalano

The customer’s request

Well-being comes from proper nutrition and a healthy lifestyle. This concept should represent a “mantra” for every human being to follow in every period of his existence, especially since he is very young.

For this reason and to raise awareness among students of both primary and secondary school, on the increasingly looming danger of childhood obesity and food-related diseases, we were commissioned by the MIUR for a publication that would tell children about the concrete need to a healthy and balanced diet and the right motor activity, throughout your life.

Our answer

To respond effectively to the customer’s request, we first analyzed the target of the publication, its communication style and the communication channels to which it was closest. Thinking about digital natives, we immediately thought that the publication could not be printed, but digital.
In the initial phase we divided our stakeholders into two distinct audience groups: elementary / middle school children and teenagers (13 – 18 years).
We have thus chosen to undertake two different communication approaches, both in the graphic style and in the contents but with a single denominator, the technological solution: a touchbook.

Thanks to this tool we have created an innovative publication:

  • for the little ones, full of games and illustrations dedicated to nutrition and sport
  • for the older ones accompanied by columns, curiosities and information so as to make it look like a diary.

With the advent of Expo 2015 it was decided to expand the product even further by adding content dedicated to food as “nourishment for the planet and energy for life”, as the theme of the Universal Exposition stated.
The result was very positive and the project closed with the approval of the Ministry of Education, a press conference, a communication campaign and dedicated pages in school newspapers.

In addition, to allow wider use to all the public of the EXPO, the touchbook has been published on all major Kindle, Android and Apple stores and in 3 languages: Italian, French and English.

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Anti-money laundering measures course Lottomatica

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The customer’s request

In December 2017, the Lottomatica training department requested an e-learning course approched to all tobacco bar managers authorized to sell Scratch & Win.

In fact, according to Italian law and the regulations in force, whoever supplies this product / service is obliged to be trained in all phases of product sales and management procedures, from the sale of the ticket to the winning.

In 2018, given the positive results obtained, the client commissioned us two new training projects, one relating to anti-money laundering for the VLT halls and another for the betting halls.

The internal audience was used to e-learning with a video and pdf manuals.

Our answer

In 2017, when we were commissioned the first e-learning project, we presented to the client our ways of creating an e-learning course and we worked together on a storyboard capable of supporting user involvement and building the right mix of interactivity and multimedia to make even the most technical and specific, interesting and stimulating contents.

We have thus created a Scorm compliant course, which can be used within the Lottomatica Moodle platform, with a mandatory final questionnaire to be administered to each participant who has exceeded the client’s expectations in terms of learning outcomes of the course subject and the number of active participants.

In 2018, two other important e-learning projects followed on topics relating to the rules and preventive anti-money laundering measures for the VLT and betting halls that each operator undertakes to adopt.

We are proud of the work carried out from 2017 to today and equally happy to be chosen, after four years, by Lottomatica for further projects dedicated to the world of digital training!

ESA Downstream Gateway brand identity

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Surfing the digital waves to successfully promote a broad space initiative

The client’s request:

The downstream gateway is a new initiative of  The European Space Agency launched in 2020, which offers an incredible set of services and funds to European companies to make business and research. Since the wide audience to which it is devoted and the great variety of its proposal ESA were in search of a partner able to simplify this complexity in a simple and clear identity able to catch the target’s attention. Moreover, the time of the launch of initiative was in the fall of the Covid pandemia, thus they were in need to use just digital tools to reach their communication goals.

Our answer:

ReMedia started his work designing a strong illustration that was able to include in one image all the important information we had to communicate to the target.
All the applications have been depicted as rain of stars falling on the ground:
an incredible opportunity of fertilisation for all european companies and academias.

Following this approach ReMedia created digital brochures to explain how to access the different fundings opportunities, teasers that have been spread over the social media to present examples of applications able to inspire the audience, and many kinds of social media graphics to promote online events in which present specific prospects.
All these tools are then framed in a very informative and attractive website, for which we designed all the graphics and the layout,  in which the target could indeed understand how to access this incredible gateway and start working with the ESA Downstream initiative.

Key visual
Infografica

Astrognat mascotte illustration

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Astrognat

The customer’s request:

The client had requested to create a new mascot for children that could personify the values ​​and activities of ESA in order to create ad hoc gadgets and materials that can then be sold through the online shop of the European Space Agency.

Our response:

The mascot is in fact a fun and impactful tool that allows you to communicate the values ​​of the brand by approaching a younger and more dynamic audience to be adapted to any type of merchandising.

During the conception phase, a gnat dressed as an astronaut was chosen and named “Astrognat” to remember that these insects were the first living beings sent into space for scientific studies. Thinking about the final use of the mascot, a very versatile character was designed that would allow you to change its appearance according to the needs and context of reference.

The mascot was designed right from the start in two settings: in space and during training on Earth. An entire and vast line of merchandising linked to this character was then created and in 2020 other settings were commissioned: on the Moon, inside the Moon Village, on Mars and Inside a spaceship in the company of his friend Paxi, another ESA mascot for the little ones.

Copernicus Touchbook

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How to make the most of the largest Earth Observation program ever made.

The customer’s request:

The Copernicus project is the largest Earth Observation program ever promoted by the European Commission with the support of ESA for the construction of a constellation of satellites and the Environment Agency (EEA) for Earth data detection.

The articulated nature of Copernicus, technical and difficult to understand by a non-technical public, brought ESA to contact us initially to convert an institutional brochure into a digital tool, applied to the general public with the aim of describing the program and the actors involved.

Our answer:

As soon as the customer’s request arrived, we immediately realized the enormous potential of this project: we had the opportunity to develop an innovative digital tool that really presented all the value and potential of the program from different points of view, given the nature and the flexibility of the object we had in our hands.

With this idea in mind, we have created the architecture of the project on several conceptual levels: on the one hand we have created an institutional, digital communication tool, able to speak to stakeholders and the most experienced public, but in parallel we have created it another able to speak directly to those citizens who will be the true beneficiaries of the program for the first time.

Thus was born the Copernicus touchbook, a project born from a real teamwork that from 2016 to 2018 involved us directly together with many experts of the contents of ESA and the European Commission to give life to a unique and innovative communication tool that was at the height of the program it was to represent.

Most of the work was dedicated to the storytelling part for each Copernicus application, to describe their impact on everyday life. Different stories have thus seen the light that use all the tools to engage the reader such as quizzes, games, interactive infographics, 3D animations, video and audio to explain to everyone the connections between satellite data and the services that can derive from them to improve. the quality of our life.

Sentinel-5P infographic

Posted on by ocatalano

The customer’s request:

The main objective of the Copernicus Sentinel 5P mission is to perform detailed atmospheric measurements to make all of us understand more closely the possible causes of the greenhouse effect and the generation of the 5 gases produced by natural and non-natural sources (fires, deforestation , environmental contamination, pollution, etc.) The instrument for detecting these very important data is Tropomi, a device inside the satellite that constantly records this information useful for raising awareness and making us aware of the state of health of the planet in which we live. In 2017, ESA commissioned us to intervene on a significant storytelling project aimed to tell the Sentinel5P mission in a simple and clear way.

Our answer:

In this regard, we have created an infographic that explains the impact of greenhouse gases on the atmosphere in a completely versatile way. The complexity of the project is linked to the realization of an environmental phenomenon that the human being does not fully perceive.
Using the infographic we were able to decline and convey this information with ease, with icons, images and texts on social and offline channels, relying on a clear and easily usable tool, as well as having a considerable visual impact.

ONDA DIAS

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ONDA DIAS

The customer’s request:

One of the main difficulties with which the European Commission has had to interface in recent years is the management and storage of the countless information of Big Data provided by Copernicus satellite analysis tools.
It was therefore necessary to set in on the methods of conservation and processing of the same, favoring the use of intelligent instruments that could govern and stem this criticality.

For this reason the Commission has made available a tender won by four consortia, including SERCO Italia, which has become the leading reality for the creation of ONDA Dias (data information access service), sophisticated and cutting-edge instrumentation open to all, simple versatile based on an open cloud service.

Our answer:

For the launch of the Dias platforms, in 2018, SERCO commissioned us to create a promotional video, roll up and flyer in which the multiple function of Onda and its great versatility of use, fruition and above all its exclusivity.
For the Roll up and the flyer it was decided to focus on the appeal and considerable communicative power of augmented reality.
The video was created with great care, starting from a detailed and precise script, continuing with the choice of particular and unique motion graphics that have been able to enhance and tell the potential of this tool to Copernicus stakeholders on the occasion of the 20 years since the first kickoff. of Baveno.

On this occasion, the video we made was shown during the official presentation of the event, bringing Onda to an effective and highly successful level of exposure.

AIDEO

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AIDEO

The customer’s request:

Aideo is a scientific research project funded by ESA and unearthed in November 2019. Its acronym stands for Artifical Intelligence and Earth Observation data.

It is a very complex research project since it is going to use Copernicus EO data analysed by the most sophisticated deep learning approaches to realise an early warning system to alert areas that could be impacted by Nyle disease.

Since the complexity of the message, Remedia was asked to be part of the consortium that has to perform the needed activties to manage all the communication activities needed to disseminate the result of the project and create awareness.

Our answer:

Remedia elaborated a dissemination plan and produced different promotional tools for online and offline use.

The activity started with the design of the identity of the project, and followed with the design of the website as main communication tool. We then produced digital and paper flyers, a video and several presentation to be used during event and conferences also in their virtual edition. The advent of Covid-19 Pandemic have in fact requested a quick change of strategy and a massive use of digital tools, but we successfully engaged the main stakeholders throughout the communication process, despite the restrictions, despite the unexpected.

The project, was funded through the EO Science for society of ESA initiative. It closed in September 2020 with great enthusiasm of ESA which presented our work with satisfaction and positive feedback in many conferences and initiative that followed its closure.