Category: Progetti
ALTIUS Mission Patch
The customer’s request
To promote the ALTIUS 2025 Mission objective, ESA Earth Observation asked ReMedia to create a patch representing the satellite in orbit and its earth observation functions. The mission’s objective will be to study and monitor, through satellite techniques, data from UV and infrared rays that interact with the earth’s atmosphere. The analysis carried out will be able to understand climate change, weather forecasts and long-term trends.
Our answer
A mission patch is a cloth reproduction of a spaceflight mission emblem worn by astronauts and other personnel affiliated with that mission. The design of the ALTIUS patch aimed to represent in a single graphic all the direct and indirect protagonists of the mission:
- the satellite
- the blue/transparent beam of the atmosphere
- the sun
- a mantle of sky and stars visible from the Earth
- European continent
All elements are enclosed within a circle, following ESA official guidelines for this type of project. To increase awareness and strengthen ESA image in Europe and around the world, the graphic are designed in full respect of ESA guidelines. This ensure a brand reinforcement, boosting the relationship between ESA and the public, enabling the audience to understand ESA culture, history and ambitions.
Living Planet Symposium 2019: event communication
The client’s request
In 2019 ESA held its 4th edition of the Living Planet Symposium, the biggest conference in the world fully dedicated to Earth Observation. ESA searched for a partner able to follow all the communication activities related to the event, included a complete support during the course of the symposium.
Our answer
ReMedia provided 360-degrees support by creating all the tools for its promotion, all the venue decorations, gadgets, signage and videos for the booths. Activities started in March 2018, with a visit to the symposium venue: the MICO congress center (Milano Congressi). This was really a key activity for us, to better understand the architecture of the spaces to be decorated and the key parts to be highlighted to enhance every single environment.
Since the symposium wanted to have a low impact on climate we created quite a half of the communication tools in digital format, fully customizable and reusable for future editions of the conference. Moreover, most of the printed ones were produced with recycled paper, except for the panels of the stands and the building’s films.
The design phase started with the production of the conference key visual and its related style guide, and then proceeded with the design of the call for paper, the invitations cards and the website production;
we then started to produce other promotional tools such as graphics, animations and teasers for social media, and the layout for the app to guide the participants trhough the event sessions and entertainment activities.
Finally we produced promotional tools to be given away during the event itself: customised gadget, badge the symposium programme and flyer, roll-up, digital posters and videos for the booths.
During the conference days we directly supported the even on-site: we presented some ESA tools at the booths (yes, we can also do this for you!) and we worked in the director’s room to change in real-time teh conference programme and the powerpoint presentation.
A huge job that has really given visibility to all the skills of our company.
How to teach the use of a complex software
The customer’s request
In May 2018 SNAITECH launched interannaly an innovative procedural sofwtare that needed to be used in a very short time by a large-scale audience.
Our answer
Remedia in less than two months produced an e-learning course through which more than 2000 geo-localized points of sale, in different Italian, have been trained on a complex and completely new system. We structured the course following the customer’s guidelines, designing a software enriched with multimedia content able to grasp user’s attention and making the training interactive and interesting.
Once this project was completed, we were commissioned to make other digital training materials, and we have also created an interactive manual in html5, fully responsive and very easy to be updated. All the training materials developed are provided through the Relearnit platform.
Cryo2ice Campaign
The customer’s request
In July 2020, NASA and ESA launched a tandem mission: CRYO2ICE with the aim of analyzing the conditions of the surface and the innermost part of the glaciers present at the Poles.
The mission plans to integrate data from instruments aboard two satellites already in orbit, the radar of ESA’s Cryosat satellite and the laser of NASA’s ICESAT satellite to achieve a deeper understanding of Earth’s ice, without the need to create a new satellite.
Thanks to a “magic” of celestial mechanics, but above all to the scientists who work for these two missions, it was in fact realized that a small shift in the orbit of Cryosat would be enough to align the orbits of both satellites to allow him to find himself analyzing the same territory at the same time, especially in coincidence with the polar winters, therefore every 6 months. Remedia was asked to tell this “magic” to the general public in the simplest way possible.
Our answer
The magic was initially told starting from the Keyvisual of this fabulous mission, illustrating the two satellites protagonists of the campaign, the technology applied to them (radar and laser) and the precise exchange of information that occurs only with the displacement of 900 m of the orbit. , within two weeks.
In the keyvisual, the two Cryosat and icesat satellites are represented in different colors, together with the communicative action that occurs between them and the data collection mechanism through the study and analysis of the polar caps.
The Keyvisual has been designed to be able to customize gadgets and make any other communication tool used for the promotion of Cryo2ice recognizable: from the teaser to the docu-video.
The teaser conveyed the communication by generating expectation and expectation and was published on all official ESA channels; The video tells, even to a less qualified audience, in a simple and accurate way through images and texts the mission and its purpose.
A success from every point of view if you think that the 10th anniversary of Cryosat2ice contributed to enriching this project!
Furthermore, on the occasion of the maneuver, all the staff of ESA and NASA wore the personalized t-shirt, making this event unique and unforgettable in history.
Cambio stile
The customer’s request
Well-being comes from proper nutrition and a healthy lifestyle. This concept should represent a “mantra” for every human being to follow in every period of his existence, especially since he is very young.
For this reason and to raise awareness among students of both primary and secondary school, on the increasingly looming danger of childhood obesity and food-related diseases, we were commissioned by the MIUR for a publication that would tell children about the concrete need to a healthy and balanced diet and the right motor activity, throughout your life.
Our answer
To respond effectively to the customer’s request, we first analyzed the target of the publication, its communication style and the communication channels to which it was closest. Thinking about digital natives, we immediately thought that the publication could not be printed, but digital.
In the initial phase we divided our stakeholders into two distinct audience groups: elementary / middle school children and teenagers (13 – 18 years).
We have thus chosen to undertake two different communication approaches, both in the graphic style and in the contents but with a single denominator, the technological solution: a touchbook.
Thanks to this tool we have created an innovative publication:
- for the little ones, full of games and illustrations dedicated to nutrition and sport
- for the older ones accompanied by columns, curiosities and information so as to make it look like a diary.
With the advent of Expo 2015 it was decided to expand the product even further by adding content dedicated to food as “nourishment for the planet and energy for life”, as the theme of the Universal Exposition stated.
The result was very positive and the project closed with the approval of the Ministry of Education, a press conference, a communication campaign and dedicated pages in school newspapers.
In addition, to allow wider use to all the public of the EXPO, the touchbook has been published on all major Kindle, Android and Apple stores and in 3 languages: Italian, French and English.
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Anti-money laundering measures course Lottomatica
The customer’s request
In December 2017, the Lottomatica training department requested an e-learning course approched to all tobacco bar managers authorized to sell Scratch & Win.
In fact, according to Italian law and the regulations in force, whoever supplies this product / service is obliged to be trained in all phases of product sales and management procedures, from the sale of the ticket to the winning.
In 2018, given the positive results obtained, the client commissioned us two new training projects, one relating to anti-money laundering for the VLT halls and another for the betting halls.
The internal audience was used to e-learning with a video and pdf manuals.
Our answer
In 2017, when we were commissioned the first e-learning project, we presented to the client our ways of creating an e-learning course and we worked together on a storyboard capable of supporting user involvement and building the right mix of interactivity and multimedia to make even the most technical and specific, interesting and stimulating contents.
We have thus created a Scorm compliant course, which can be used within the Lottomatica Moodle platform, with a mandatory final questionnaire to be administered to each participant who has exceeded the client’s expectations in terms of learning outcomes of the course subject and the number of active participants.
In 2018, two other important e-learning projects followed on topics relating to the rules and preventive anti-money laundering measures for the VLT and betting halls that each operator undertakes to adopt.
We are proud of the work carried out from 2017 to today and equally happy to be chosen, after four years, by Lottomatica for further projects dedicated to the world of digital training!
ESA Downstream Gateway brand identity
Surfing the digital waves to successfully promote a broad space initiative
The client’s request:
The downstream gateway is a new initiative of The European Space Agency launched in 2020, which offers an incredible set of services and funds to European companies to make business and research. Since the wide audience to which it is devoted and the great variety of its proposal ESA were in search of a partner able to simplify this complexity in a simple and clear identity able to catch the target’s attention. Moreover, the time of the launch of initiative was in the fall of the Covid pandemia, thus they were in need to use just digital tools to reach their communication goals.
Our answer:
ReMedia started his work designing a strong illustration that was able to include in one image all the important information we had to communicate to the target.
All the applications have been depicted as rain of stars falling on the ground:
an incredible opportunity of fertilisation for all european companies and academias.
Following this approach ReMedia created digital brochures to explain how to access the different fundings opportunities, teasers that have been spread over the social media to present examples of applications able to inspire the audience, and many kinds of social media graphics to promote online events in which present specific prospects.
All these tools are then framed in a very informative and attractive website, for which we designed all the graphics and the layout, in which the target could indeed understand how to access this incredible gateway and start working with the ESA Downstream initiative.
Astrognat mascotte illustration
Astrognat
The customer’s request:
The client had requested to create a new mascot for children that could personify the values and activities of ESA in order to create ad hoc gadgets and materials that can then be sold through the online shop of the European Space Agency.
Our response:
The mascot is in fact a fun and impactful tool that allows you to communicate the values of the brand by approaching a younger and more dynamic audience to be adapted to any type of merchandising.
During the conception phase, a gnat dressed as an astronaut was chosen and named “Astrognat” to remember that these insects were the first living beings sent into space for scientific studies. Thinking about the final use of the mascot, a very versatile character was designed that would allow you to change its appearance according to the needs and context of reference.
The mascot was designed right from the start in two settings: in space and during training on Earth. An entire and vast line of merchandising linked to this character was then created and in 2020 other settings were commissioned: on the Moon, inside the Moon Village, on Mars and Inside a spaceship in the company of his friend Paxi, another ESA mascot for the little ones.
